Tuesday, February 5th, 2013
You Get What You Deserve One of the challenges in working with a creative Agency to develop lead generating advertising is to find the fine line between creative brilliance and effective communication. As much as Agencies would like you to believe that great advertising is an art, the fact is great advertising is also built […]
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Category Promotion | Tags: Tags: ADCI, advertisement, advertising, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, market research, marketing branding, persona, personal branding, place branding, strategic plan, targeting,
Monday, February 4th, 2013
Evaluating Your Print Advertisement Getting a positive return-on-investment from your print advertising campaign is always a challenge. But, too often when a positive ROI is not achieved the tendency is to wrongly blame the journal rather than admit that the advertisement is not effective. Remember: You shouldn’t blame the tool if the mechanic […]
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Category Promotion | Tags: Tags: ADCI, advertisement, advertising, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, market research, marketing branding, persona, personal branding, place branding, strategic plan, targeting,
Sunday, February 3rd, 2013
You only have one opportunity to create a first impression. Your brand logo is its calling card. Often, the logo is the first introduction a person has to your brand. It is the rough equivalent of a business card. When I think of both logos and taglines, I think of them as a short hand […]
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Category Place Brand Building, Promotion | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, logo design, market research, marketing branding, persona, personal branding, place branding, strategic plan, tagline,