Archive for February 2013

Working With An Agency – Creative Brief

Tuesday, February 5th, 2013

You Get What You Deserve One of the challenges in working with a creative Agency to develop lead generating advertising is to find the fine line between creative brilliance and effective communication. As much as Agencies would like you to believe that great advertising is an art, the fact is great advertising is also built […]

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Is Your Advertisement Any Good?

Monday, February 4th, 2013

  Evaluating Your Print Advertisement Getting a positive return-on-investment from your print advertising campaign is always a challenge.  But, too often when a positive ROI is not achieved the tendency is to wrongly blame the journal rather than admit that the advertisement is not effective.   Remember: You shouldn’t blame the tool if the mechanic […]

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Thoughts On Florida’s New Logo

Sunday, February 3rd, 2013

You only have one opportunity to create a first impression. Your brand logo is its calling card. Often, the logo is the first introduction a person has to your brand. It is the rough equivalent of a business card. When I think of both logos and taglines, I think of them as a short hand […]

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