Business Courier Article – June 2013

Ed Burghard


Many of you have been asking about the work I am doing, what it entails, why I do it, etc.. Chris Wetterich, a reporter for the Business Courier recently asked me many of the same questions. Chris published the interview and titled it – “He’s out to boost Brand America – one town at a time”.

Here is the link – Business Courier Article 2013

I think Chris did a good job capturing the driving reasons why I do the work. Hopefully it will provide you additional perspective.

I am working hard at increasing awareness of the Strengthening Brand America Project. But, like anything worthwhile it could use some help from friends. The great news is that it doesn’t cost a dime to help. Here are some ways that will make a real difference.



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One of the key goals of the Strengthening Brand America Program is to connect private sector marketers with those working in the private sector so there can be a transfer of knowledge and ideas.  Please take a moment and share your thought by leaving a comment on the blog posts you read.  Thinking about taking your learning from the world of product and corporate branding and reapplying it in the world of place branding is both challenging and fun.  I encourage you to participate and look forward to reading your thoughts.  Everybody wins when you decide to share.


I’d love to hear your reaction to the Business Courier article. Please leave a comment.

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