Resources To Make You A More Effective ED Professional

Ed Burghard

“We are not what we know but what we are willing to learn. ”

 Mary Catherine Bateson

This week I found a series of PowerPoint presentations that provide some good insight into city branding.  There are a couple general overviews and several real world case studies.

I believe you will find some good information in these presentations that will help you think about both the brand building opportunities and challenges your community might face.  I also think these presentations can serve as inspiration for what is possible with the right strategic plan and appropriate level of resourcing.



Overview of City Brands

Glasgow, Scotland City Brand

Lyon, France City Brand

Stockholm, Sweden City Brand

Russian City Brands

How to Build City Brands


The one thing all economic development professionals have in common is that we are extremely busy.  It is rare to find the time to stay current with what is happening in our profession.  If we ever find an extra minute, we find a thousand tasks demanding the time.

To address that issue, I have created a FREE curated newspaper to keep you informed about the latest information in place branding.  I literally scan the world for news and publish only those articles I feel are worth your time to skim.

I want to encourage you to check out the Strengthening Brand America – News on Economic Development and Place Branding.  If you like it, please subscribe.  It is the simplest way for you to stay current and be inspired.


2012 American Dream State Ranking Report

Emotion in Making Site Selection Decisions

Strategic Planning For Communities

Compendium of Leadership Lessons

Read About My Journey To Learn More About The American Dream

American Dream Case Study Series

Indiana versus Michigan

Florida versus North Carolina

New York versus New Jersey

California versus Texas

Pennsylvania versus New York

North Carolina versus Texas

Ohio versus Michigan

How Easy Is It To Achieve The American Dream In Your State?

To view the complete set of State rankings based on the ADCI and five explanatory sub-indexes, simply click this button

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