Archive for September 2013
Monday, September 30th, 2013
“Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so” Douglas Adams Sara Dunnigan recently asked for my point-of-view on North Carolina’s decision to reorganize the state Department of Commerce. Sara is an economist and transformation strategist at Chmura […]
7 Comments
Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding,
Saturday, September 28th, 2013
Fox News Reports On ADCI Research If you have been reading my posts this past year, or attended a conference where I spoke, you’ll know that I have been advocating the economic development profession needs to shift it’s paradigm from job growth as a performance measure to enabling residents to better achieve their American Dream […]
1 Comment
Category Measures | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, fox news, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding,
Thursday, September 26th, 2013
I want to share a podcast of a radio show on branding that I believe you will find interesting. The show is titled “Ask Those Brand Guys”. You’ll find the link and an explanation of the broadcast in Jim Glover’s “Once a Day Marketing” blog post. I am the second interview in the show. The […]
2 Comments
Category FDI | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding,
Tuesday, September 24th, 2013
Rural Americans want leaders who help middle-class communities to plan and prosper over the long-term – not opportunists who reap the rewards for themselves, leaving nothing for the people who do the sowing. Tom Vilsack Every once in awhile, I get an email from somebody who is interested in sharing information with Strengthening Brand America […]
9 Comments
Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding,
Monday, September 23rd, 2013
The keys to brand success are self-definition, transparency, authenticity and accountability. Simon Mainwaring I have been reading Simon Anholt’s writing about place branding for the last 5+ years. It is interesting to see his thoughts on the subject develop. I recently read his editorial “Place branding: Is it marketing or isn’t it?” published in Palgrave’s Place […]
3 Comments
Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding,
Sunday, September 22nd, 2013
“I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” – Lawrence Bossidy, Former COO of GE and author Contrary to conventional wisdom, I believe economic development professionals would better serve companies doing business in their community by […]
2 Comments
Category Measures, Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding,
Wednesday, September 18th, 2013
Research indicates a 20 percent increase in Decision Simplicity results in a 96 percent increase in customer loyalty. It also results in brands being 86 percent more likely to be purchased and 115 percent more likely to be recommended to others. Every once in awhile I run across a tool that really catches my eye. […]
1 Comment
Category Promotion | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding,
Tuesday, September 17th, 2013
“We make a living by what we get, but we make a life by what we give.” Sir Winston Churchill (1874-1965); Giving Back the Chmura Way I was recently a speaker at the 2013 Workforce Boardroom Conference held in Richmond, Virginia. Chmura Economics & Analytics sponsored the Conference. The Chmura team specializes in providing clients economic […]
2 Comments
Category Measures, Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding,
Tuesday, September 10th, 2013
“When the best leader’s work is done the people say, ”We did it ourselves.”” It has been my experience that leadership mastery is always a work in progress. You can always improve your ability to lead. Experience brings additional perspective and patience. It also allows for practice. One of the truths I have discovered in […]
4 Comments
Category Leadership | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding,
Monday, September 9th, 2013
Words are a lens to focus one’s mind. – Ayn Rand Communicating with Management is a unique and important challenge. Many people find it a real challenge to articulate their ideas in a way that Management can quickly understand and make decisions on. But, if you expect to be a leader, becoming an effective communicator […]
3 Comments
Category Leadership | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, writing,
Subscribe
