American Dream Composite Index Featured On Fox News

Fox News Reports On ADCI Research

If you have been reading my posts this past year, or attended a conference where I spoke, you’ll know that I have been advocating the economic development profession needs to shift it’s paradigm from job growth as a performance measure to enabling residents to better achieve their American Dream (measured by Xavier University’s American Dream Composite Index – aka ADCI).  I have authored several posts on how to use the ADCI to create strategic development plans.  You may have taken the opportunity to download the 2012 American Dream State Ranking Report to see how your state compares versus others.

The ADCI (powered by Dunnhumby) is gaining the attention of national media.  Dr. Greg Smith, a member of the team that designed the ADCI research was recently interviewed about the study by Fox News.

Click on ether visual to access a link to the Fox News coverage.  The interview is short, but informative.  The focus is on the primary use of the ADCI data as an economic performance predictor.


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The media coverage for the ADCI research is going to increase moving forward.  Work continues on capturing the 2013 State data, and when available I will publish a Report comparing 2013 performance versus 2012.  Work is also moving forward on creating an MSA ranking Report using the 2013 data.  Once MSA level data is available, cities will be able to create strategic development plans informed by the ADCI dimension performance finding.

As a reminder, the ADCI research measures the sentiment of people residing in the United States.  The results provide data on 35 dimensions that have been statistically validated to collectively describe the American Dream.  These data tell us WHAT residents are feeling about each dimension.  The dimension scores can be compared against a relevant cohort of competitive states to identify points of positive and negative differences.  The points of difference can then be prioritized, combined with local research to determine WHY residents feel as they do, and then used to inform strategic choices when creating a strategic development plan.

I believe focusing on better enabling residents to achieve their American Dream is a more effective way to evaluate the performance of an economic development organization.  This metric will catalyze discussions around creating sustainable competitive advantage for your location.  It helps you ask the right questions, and leads you to advocating choices that will make a difference in the lives of your residents.

ADCI Use In Strategic Planning

If you want to learn more about how to use the ADCI for creating strategic development plans, start by reading these blog posts and the following case studies.

Time To Change The Dialogue

Utilizing The American Dream Composite Index To Identify Performance Gaps

Strategic Planning – Third in a Series

New eBook on Strategic Planning

American Dream Case Study Series

Indiana versus Michigan

Florida versus North Carolina

New York versus New Jersey

California versus Texas

Pennsylvania versus New York

North Carolina versus Texas

Ohio versus Michigan

How Easy Is It To Achieve The American Dream In Your State?

To view the complete set of State rankings based on the ADCI and five explanatory sub-indexes, simply click this button

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Dr. Smith Scheduled to Speak at IEDC Conference

If you want to learn more about the Xavier University American Dream research, you won’t want to miss this lunch talk from Dr. Smith.  Dr. Smith will be speaking on Monday, October 7.

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