Archive for November 2013
Tuesday, November 26th, 2013
Objectively evaluating brand communication can be overwhelming if you do not have a process to follow. I thought it might be helpful to provide some questions you should ask whenever you are evaluating the quality of your interactive, print, or display communication. Remember this is not an exhaustive list of questions you might ask. Instead, […]
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Category Promotion | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
Sunday, November 24th, 2013
“As you have noticed, people don’t want to be sold to. What people do want is news and information about the things they care about.” Larry Weber, Author of Marketing to the Social Web A benefit describes how the community’s promise improves the lives of its residents. It should answer the question, “What’s in it for […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
Tuesday, November 19th, 2013
“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.” — Watts Wacker, Jim Taylor and Howard Means The Visionary’s Handbook: Ten Paradoxes That Will Shape the Future of Your Business I had an opportunity to travel to China and visit a number of […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
Tuesday, November 19th, 2013
Email is easy if you want it to be. Simplify before you get complicated. When I first started my career at Procter & Gamble as an audio transcription transcriptionist, I was introduced to the one-page memo. This method of communication was invented in P&G. It was not only its one page length that revolutionized written […]
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Category Promotion | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
Sunday, November 17th, 2013
Your Community Does Not Belong In Industries Where It Cannot Be The Best … paraphrased from a quote by Philip Kotler My 4-W model of branding starts with defining WHO you want to communicate with. Focusing your investment in communicating with people that are likely to have a genuine need for your brand promise is key […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
Wednesday, November 13th, 2013
“We are not what we know but what we are willing to learn.” Mary Catherine Bateson One of the things I absolutely love is when readers send me resources to consider adding to the Strengthening Brand America website. I love it because that is the type of thing professional communities of practice do, they share […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
Monday, November 11th, 2013
“The Lead Generation Process Starts By Finding Out Where Your Target ‘Lives” On The Web.” … Wayne Davis I am constantly reaching out to Organizations that have expertise I believe may be helpful to the economic development profession understanding of place branding. Not surprising, many do respond and offer tools and advice that can help […]
2 Comments
Category Promotion | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
Monday, November 4th, 2013
“Are you too busy for improvement? Frequently, I am rebuffed by people who say they are too busy and have no time for such activities. I make it a point to respond by telling people, look, you’ll stop being busy either when you die or when the company goes bankrupt.” Shigeo Shingo I have been […]
5 Comments
Category Promotion | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
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