Tuesday, December 17th, 2013
“The truth is not good or bad, it is just the truth.” J.B. Thomas I first got involved in economic development in 2009 when Governor Robert Taft asked AG Lafley (P&G’s CEO) to help brand the state of Ohio. Governor Taft had just returned from a NGA meeting where he heard presentations about both Enterprise […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
Tuesday, December 10th, 2013
No one is born with their destiny stamped on their forehead … we make the choices to fulfill our destiny. NAOMI JUDD For several years now, I have been working to bring attention to the steady erosion in the authenticity of Brand America’s promise. I view this on-going decline as a critical issue that […]
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Category Image, Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
Monday, December 9th, 2013
“The healthiest competition occurs when average people win by putting above average effort.” … Colin Powell Understanding the competitive landscape is critical to effective branding. Never underestimate the competition. Just when you think you have an advantage, they change direction and create a new challenge for you to deal with. Assessing the landscape should be […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
Monday, December 2nd, 2013
Destiny is not a matter of chance; but a matter of choice. It is not a thing to be waited for, It is a thing to be achieved. William Jennings Bryan I recently fielded a market research study among economic development professionals to help support a recommendation for a session at the 2014 IEDC Annual […]
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Category Measures | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
Sunday, December 1st, 2013
Cincinnati where the river winds Cross the Mason and the Dixie Line Heaven waits for me I know In Cincinnati, Ohio, Cincinnati, Ohio Cincinnati Ohio Song … Conny Smith First, Great News! Work on being able to generate a 2013 American Dream MSA Ranking Report is underway. The Team at Xavier University will […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, workforce development,
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