Creating A Brand Masterplan For Your Community

Sharpening The Saw


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One of the 7 Habits of highly Effective People is their focus on “sharpening the saw”, i.e. improving their professional skills.  This is a critical behavior for long-term career success.  Mastering basic skills before taking on responsibility for an assignment dramatically improves your probability of success.

My friend Malcolm Allan, in partnership with Jeannette Hanna of Toronto brand agency Trajectory and the Schulich School of Business Executive Education Centre at York University in Toronto,  has developed Canada’s first continuing education certified course for professionals working in the public sector, real estate development companies, regeneration agencies, destination marketing teams and tourism promotion teams. It’s also a first in terms of transatlantic cooperation between UK and Canadian place brand agencies and it may well be the first course of its kind in north America. The first course is in early October 2014.

It is a 3-day course that shares the basics of place making.  The course brochure can be downloaded HERE.   Below is an overview of the content.  I am sharing it with you because I believe in the value of sharpening the saw and want to encourage the creation of additional curriculum that will help you be even more successful.

York university copy

Overview of the course.

Also Consider

If you are interested in learning more about community branding, check out the 1-hour online courses I have developed.  Attendee reviews have been positive.  Class size is limited to no more than 25 so individual questions can be asked.

CLICK HERE if you have an interest.

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Category FDI, Place Brand Building

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