Monday, November 24th, 2014
I have been asked several times to share what I learned from leading the Ohio Branding effort as the executive Director of the Ohio Business Development Coalition from 2005 to 2011. During this time period, Ohio won Site Selection’s Governor’s Cup award in 2006, 2007, 2008, 2009 and 2011 (5 of the 7 years).
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Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, STEM, strategic alliance,
Saturday, November 22nd, 2014
STEM, or science, technology, engineering and math, is the way of the future. It’s where the jobs are, and where America needs to be to remain competitive in a global economy.
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Category Strategy | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, STEM, strategic alliance,
Thursday, November 20th, 2014
Two issues that have real potential to damage the image of the economic development profession – 1) Incentive packages are getting larger and 2) company attraction tactics are getting more aggressive.
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Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance,
Monday, November 17th, 2014
In the 2014 DCI Winning Strategies in Economic Development Marketing Report, business executives cited incentives information as the most useful feature of an economic development organization’s website. That is what the data say.
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Category Strategy | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance,
Thursday, November 13th, 2014
I don’t know about you, but I would have a hard time getting out of bed every morning knowing the work I do only serves 2% of the residents in my community. When that alarm goes off, I want to get out of bed knowing the work I do can potentially have a positive impact on 100% of the people in my community.
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance,
Thursday, November 6th, 2014
In God We Trust, All Others Must Bring Data. W. Edwards Deming Development Counsellors International (DCI) publishes results of a survey they do every 3-years to understand how the private sector makes site location decisions. At the 2014 Annual IEDC Conference, DCI released their 2014 Report – A View from Corporate America: Winning Strategies in […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance,
Tuesday, November 4th, 2014
The highest courage is to dare to be yourself in the face of adversity. Choosing right over wrong, ethics over convenience, and truth over popularity. These are the choices that measure your life. Travel the path of integrity. There is never a wrong time to do the right thing. Source: Successories I don’t know if […]
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance,
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