Does Regional or State Branding Work?
Monday, November 24th, 2014
I have been asked several times to share what I learned from leading the Ohio Branding effort as the executive Director of the Ohio Business Development Coalition from 2005 to 2011. During this time period, Ohio won Site Selection’s Governor’s Cup award in 2006, 2007, 2008, 2009 and 2011 (5 of the 7 years).
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