Archive for December 2014
Tuesday, December 30th, 2014
We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called opportunity and its first chapter is New Year’s Day. Quote Attributed To: Edith Lovejoy Pierce. Look backs are a tradition of the New Year, and can be a lot of fun. Below are […]
Comments Off on A Look Back At 2014
Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Wednesday, December 24th, 2014
The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things. Quote attributed to: Ronald Reagan One of the most amazing men I have met in my career is John Pepper, retired CEO of P&G. I have had the opportunity […]
1 Comment
Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Monday, December 22nd, 2014
Interview with Xavier University Professor Dr. Gregory Smith Job environment and satisfaction with job benefits and security are part of the ADCI Economic sub-index. What do the December ADCI data suggest about people’s sentiment with respect to their job situation? Dr. Greg Smith: The job area continues to be a strength. Both the job environment […]
Comments Off on American Dream Insights – December 2014
Category Strategy | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Thursday, December 18th, 2014
“The last person I ever want working for me is someone who says ‘that’s not in my job description.” Quote attributed to: Neil Tyson My friend Andy Levine authored a blog post for Forbes about his interview with Vinai Thummalapally, the Executive Director of SelectUSA. Vinai has been in position for just over a year and […]
Comments Off on Do You Know America’s Chief Marketing Officer?
Category FDI, Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, SelectUSA, Vinai Thummalapally,
Thursday, December 18th, 2014
“The media tends to report rumors, speculations, and projections as facts. How does the media do this? By quoting some “expert”. Unfortunately, you can always find some expert who will say something hopelessly hopeless about anything.” Quote Attributed To: Peter McWilliams The academic world has been busy lately espousing points of view on the American Dream. […]
2 Comments
Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Monday, December 15th, 2014
By Dick Heupel, director of community and economic development, Building Better Communities, Ball State University I have long marveled at Robert Zemeckis’ film Back to the Future. In it, Michael J. Fox’s character Marty McFly experienced intense culture shock when he accidentally traveled 30 years back in time in Dr. Emmett Brown’s (Christopher Lloyd’s) flux […]
2 Comments
Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Monday, December 15th, 2014
“Facts do not cease to exist because they are ignored.” Quote Attributed To: Aldous Huxley In an earlier blog post I commented on the poor performance of Brand America in FutureBrand’s 2014/15 Country Brand Index report. Brand America ranked #7 with Japan (#1), Switzerland (#2) and Germany (#3) taking the top positions. One day after […]
Comments Off on Second Study Suggests A Decline In Brand America’s Global Equity
Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Monday, December 15th, 2014
“The price of light is less than the cost of darkness.” Quote Attributed To: Arthur C. Nielsen Every year, FutureBrand ( a leading authority on brands and branding) publishes a global ranking of country brands. The country brand index (CBI) uses both quantitative and qualitative data to evaluate the strength of a country’s brand equity. […]
Comments Off on New Report Suggests Brand America’s Global Equity Is Declining
Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Thursday, December 11th, 2014
It has taken me awhile to come to grips with writing this post. I want to focus on the impact recent events are having on Brand America’s global equity.
3 Comments
Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Monday, December 1st, 2014
This post was first published on the Place Brand Observer blog. The Place Brand Observer connects place branding thinkers, shakers and doers. It offers case studies and examples of city, region, destination and country branding, and provides insights into responsible, sustainable branding of places, including cities, regions, countries, nations, and destinations. On 1 October Malcolm Allan […]
1 Comment
Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, STEM, strategic alliance,
Subscribe
