We’re not that much smarter than we used to be, even though we have much more information — and that means the real skill now is learning how to pick out the useful information from all this noise.
Branding The City Of Cork
My friend and place branding expert Malcolm Allan shares this case study and example of region branding and marketing of Cork in Ireland. This brand strategy is the product of twenty months hard work by a brand development team led by Colliers International Destination Consulting (Dublin), with Fuzion Design and PR (Cork), Location Connections (London) and Placematters (West Sussex).
This is a great practical example of what a place branding exercise looks and feels like. I encourage every economic development professional in a community considering funding a branding effort to review this case study. You will learn about the process and have a sense for the amount of work involved to achieve a positive outcome.
In addition, i encourage you to check out the Place Brand Observer publication. It is one I read frequently. It shares place branding case studies, interviews with place brand experts and a plethora of practical advice that can help you identify and avoid common pitfalls as you work to brand your own community.