Saturday, March 28th, 2015
Just about everyone on the planet is aware of brands such as Apple, Google, Coca-Cola, McDonald’s and the like, but building such global awareness takes time and effort. Branding is about how the public in general and potential customers in particular, perceive the company. Is it trustworthy? Does it offer good quality, reliable products or […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Monday, March 16th, 2015
We must stop talking about the American dream and start listening to the dreams of Americans. Quote attributed to: Max Beerbohm This Report is based on the 2014 American Dream Composite Index data provided by Xavier University. The data reflect the degree to which residents of each state perceive they are achieving their American Dream. […]
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Monday, March 9th, 2015
The American dream does not come to those who fall asleep. Quote Attributed to Richard Nixon Ever notice politicians often pontificate on topics they really don’t understand? As we march toward the November 8, 2016 presidential election, political rhetoric on the need to restore the American Dream is ramping up. The Republican Party’s Restoring The […]
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Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
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