Archive for March 2015


Building and maintaining brand awareness: starting from the bottom?

Saturday, March 28th, 2015

Just about everyone on the planet is aware of brands such as Apple, Google, Coca-Cola, McDonald’s and the like, but building such global awareness takes time and effort. Branding is about how the public in general and potential customers in particular, perceive the company. Is it trustworthy? Does it offer good quality, reliable products or […]

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A Peek Under The Tent – Which Are The 2015 American Dream States?

Monday, March 16th, 2015

We must stop talking about the American dream and start listening to the dreams of Americans. Quote attributed to: Max Beerbohm This Report is based on the 2014 American Dream Composite Index data provided by Xavier University. The data reflect the degree to which residents of each state perceive they are achieving their American Dream. […]

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Politics And The American Dream

Monday, March 9th, 2015

The American dream does not come to those who fall asleep. Quote Attributed to Richard Nixon Ever notice politicians often pontificate on topics they really don’t understand? As we march toward the November 8, 2016 presidential election, political rhetoric on the need to restore the American Dream is ramping up. The Republican Party’s Restoring The […]

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