Sunday, August 30th, 2015
David Gilford is Vice President of the New York City Economic Development Corporation, the City’s primary engine for economic growth. As Director of Urban Innovation & Sustainability, David oversees programs that support the infrastructure, energy, smart cities and clean technology sectors, including developing the Urban Future Lab incubator and the RISE : NYC resiliency technologies […]
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Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding,
Wednesday, August 26th, 2015
Hope Daley is the Executive Producer and owner of Guerrilla Media, a video production company in Naples Florida. I have been reading Hope’s blog for awhile now and am impressed with the amount of quality information she shares. I believe that video blogging is an area place marketers need to consider in their overall community […]
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Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding,
Sunday, August 23rd, 2015
Jose Filipe Torres is the CEO and founding partner of Bloom Consulting. I have been following and reporting on Bloom Consulting’s Country Brand Ranking for several years. It is one of the global index reports that Brand America actually ranks well in. Jose started his career as a designer and was the senior creative at […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding,
Tuesday, August 11th, 2015
Social media, which is essentially the means of using technology to share information and ideas with friends, family, and colleagues, is far from a new phenomenon, yet it continues to rise in popularity and stature. In fact, the rise in social media, from blogs, forums, content-sharing websites, and social networks to online gaming, podcast, business […]
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Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars, Social Media,
Sunday, August 9th, 2015
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Quotation attributed to: John Wanamaker Most Print Promotion Fails Because It Violates One Or More Of These Criteria I have always been amazed at the amount of lousy print promotion in the market place. This is promotion created […]
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Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars,
Friday, August 7th, 2015
I was struck and disappointed by the lack of discussion in the RNC debate about the American Dream. It is true the candidates spoke about topics that can impact resident attainment of their American Dream, but there was little overt connection between their proposed actions and the American Dream. For example, any action on turbocharging the […]
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Category Strategy | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars, RNC Debate,
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