Tuesday, September 22nd, 2015
Deciding on who to target in your community marketing plan should be easy, but it’s not. How do you know you’ve done it right? This test of a robust target will help you decide.
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Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding,
Thursday, September 17th, 2015
Adopting a Resident Centered Economic Development Model holds both elected officials and economic development professionals accountable to the people. It is the best way to ensure government consistently behaves in a way that is truly “of the people, by the people and for the people”.
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Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding,
Sunday, September 6th, 2015
As the world gets increasingly complex, alliances become more and more necessary to effectively compete. But, alliance management can be pretty tricky business.
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Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding,
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