Crazy Little Thing Called Love (Brand Character)


It’s like a love affair, and like all good love affairs, this one continues to grow.  I even have the approval of my wife.

Quote attributed to: Gilbert Kaplan


I am sometimes asked to guest blog for other websites.  One of my favorite sites is for the Strategic Branding Agency Bulldog Drummond.  They have worked with some major brands like Disney, Reebok, Heineken, Starbucks, Eddie Bauer and Pepsi just to name a few.  The Guvner as he is self-titled is CEO Shawn Parr.  He is a brilliant marketer, speaker and writer.  It is always an honor to be asked to author a guest post for the Bulldog Drummond blog.

Shawn has a personal passion similar to my own.  He is committed to helping people and companies reach their full potential.  I am committed to helping communities learn how to use branding as a strategy for better enabling their residents to achieve their dreams.

I recently wrote a post about brand character entitled “Brands Can Be A Love Affair”.  I thought it would be fun to share an excerpt and encourage you to visit the Bulldog Drummond website to read the rest.  This post has received a surprising number of visits.  Hopefully readers have found it helpful.

Brands Can Be A Love Affair

I met her about 30 years ago. Reluctantly I attended a party and fully anticipated having a terrible time. A friend of mine introduced us. It was one of those immediate attractions. I don’t know if it was the fact that she had the color of a woman who had been tanning in the tropics or the fact that she was a redhead. Although, if I’m totally honest it was her full body that I was most attracted to.

Hard to believe it has been over 30 years. Time has certainly passed quickly. We’ve had some great times together. In fact, she was with me the first time I went to Keeneland to watch the horses race. Redheads and thoroughbreds—in my mind they will always be a winning combination.

She is with me at parties and in quiet times of reflection. And even when she is cold as ice, she always manages to make me feel warm inside.

Over 30 years and I can honestly say I love her as much today as the day my friend introduced me to her. Who is she?

You are going to have to visit my friend Shawn’s website for the ending to the story.  And while you are there, check out the other posts.  There is a wealth of high quality branding information just a mouse click away.

Take Me To The BulldogDrummond Blog


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2 Comments so far

  1. Miki Ellsworth

    November 6, 2015

    Bulldog Drummond should pen a romance novel.
    In the movie version I envision Bloomberg’s Stephanie Ruhle as the manifestation of the redhead. It would go something like this….Haven’t yet eked out a word, just idling at my barstool nicking it with my pencil, in hopes it will spew out the first line. This drink will help paint the picture I have drawn in my mind with the thousand words I have yet to write. Almost on cue, a slender lady with sun-kissed skin and cinnamon strands in her hair leans in at the bar. She utters “Manhattan”. The barkeep’s grin says strong drink, soft lady. She flashes a smile, flexes a little muscle, then speaks in a hush “Load it with more cherries, less bitters, mist the lowball with vermouth, drench it with a Patiala peg of bourbon whiskey…and peel the wax off that Maker’s Mark”. Then off with her drink she ran, snatching my still beating heart in hand, leaving me to dangle on just a little bit of line. And there it was- my line…Of all of the libations crafted in the casks of Kentucky, she had to imbibe in mine.

  2. Edward

    November 6, 2015

    Miki – Stephanie Ruhle (@stephanieruhle) would certainly be a gorgeous choice for the part in your movie version. And while the Agency called Bulldog Drummond might consider authoring a romance novel if it would help a client be more successful (they are an out-of-the-box thinking Agency dedicated to client success), I should note for the record that I actually authored the post. Hopefully you read the entire post to understand the connection between the teaser and brand character.

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