What is branding?
Thursday, November 30th, 2017
Branding is what people say abut you when you are not in the room. Quote attributed to Jeff Bezos, CEO & Founder Amazon “What is branding?” is a question I get from clients all the time. The literature doesn’t really offer a practical answer. In the quote by Jeff Bezos, he provides guidance on figuring […]
Category Place Brand Building, Strategy | Tags: Tags: #CityBranding, brand, branding, place branding,
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