Archive for September 2018


Preparation Is Key To Successful Branding

Sunday, September 23rd, 2018

To be a winner, you must plan to win, prepare to win and expect to win. Quote attributed to Zig Ziglar Before you jump into a branding exercise with an Agency, there are two documents that form the foundation of an effective banding initiative: 1) Brand Promise Statement and 2) Strategic Target Matrix. These special […]


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