COVID-19 IMPACT ON THE AMERICAN DREAM
Saturday, November 21st, 2020
Recently, Dr. Philip Kotler (widely acknowledged as the father of modern marketing) authored a blog post entitled “What is the American Dream? Do we need a new one with Covid-19?”. In the post, Dr. Kotler referenced some of my work with Xavier University on the quantification of the American Dream. He also raised some important […]
Category Measures, Place Brand Building, Strategy | Tags:
Subscribe
