A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

Place Branding = Place Making + Place Marketing

August 30, 2021 at 1:01 pm, by Edward | Comments Off on Place Branding = Place Making + Place Marketing | Tags: | Category: Place Brand Building, Strategy

Ever wonder why most place branding efforts fail? The short answer is because they focus exclusively on Place Marketing and ignore the critical role of Place Making. For communities with competitive disadvantages, this is a sure fire recipe for disaster.  As one of my former Board members once said – “It’s analogous to putting lipstick […]

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COVID-19 IMPACT ON THE AMERICAN DREAM

November 21, 2020 at 12:03 pm, by Edward | Comments Off on COVID-19 IMPACT ON THE AMERICAN DREAM | Tags: | Category: Measures, Place Brand Building, Strategy

Recently, Dr. Philip Kotler (widely acknowledged as the father of modern marketing) authored a blog post entitled “What is the American Dream? Do we need a new one with Covid-19?”.  In the post, Dr. Kotler referenced some of my work with Xavier University on the quantification of the American Dream.  He also raised some important […]

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The Real Definition Of Place Branding

October 15, 2020 at 11:38 am, by Edward | 2 Comments | Tags: | Category: Place Brand Building, Strategy

  I thought I’d share this article authored by Simon Anholt who is generally recognized globally as an expert in Nation Branding. The article was published by the City/Nation/Place website. I am sharing because I believe Simon has missed the point of what place branding actually is.  This is a point of difference I have […]

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The Relationship Between The American Dream And Opportunity

July 25, 2019 at 12:47 pm, by Ed Burghard | 1 Comment | Tags: | Category: Place Brand Building

The Atlantic published (August 2019) an article about the work of Raj Chetty, PhD.  Raj is studying the effect of place on generational social mobility.  The essence of his work is that place matters.  I would encourage every economic development professional to read this article.  It will give you cause for pause.  While Raj can identify where opportunity for […]

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Controversial Thoughts On Brand Equity

May 20, 2019 at 11:01 am, by Ed Burghard | 1 Comment | Tags: | Category: Place Brand Building

have you given any real thought to what brand equity really is? Or, have you simply accepted textbook descriptions of the concept? Are you focused on the right thing to make marketing choices that will build brand equity? If you have any doubt, or are even just curious, read my thoughts on what brand equity is and how it should drive marketing decisions.

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What Is The American Dream?

May 10, 2019 at 12:24 am, by Ed Burghard | Comments Off on What Is The American Dream? | Tags: | Category: Place Brand Building

Learn about where residents are feeling they are achieving the American Dream to a statistically significant degree greater than national average. Discover the American Dream States and Cities. Is your location on the list?

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A Better Way For Communities To Do Strategic Planning

October 19, 2018 at 12:42 pm, by Edward | 2 Comments | Tags: ,,, | Category: Place Brand Building, Strategy

The purpose of government at all levels in the United States is to help citizens achieve their American Dream. The American Dream is the promise of our Nation.  Pursuit of the American Dream has been the inspiration for millions of immigrants who believe through hard work you can enjoy both prosperity and social mobility. They […]

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Preparation Is Key To Successful Branding

September 23, 2018 at 12:43 pm, by Edward | 2 Comments | Tags: ,, | Category: Place Brand Building

To be a winner, you must plan to win, prepare to win and expect to win. Quote attributed to Zig Ziglar Before you jump into a branding exercise with an Agency, there are two documents that form the foundation of an effective banding initiative: 1) Brand Promise Statement and 2) Strategic Target Matrix. These special […]

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Missed Opportunity

June 13, 2018 at 12:31 pm, by Edward | Comments Off on Missed Opportunity | Tags: ,, | Category: Place Brand Building

Nothing is more expensive than a missed opportunity Quotation attributed to H. Jackson Brown Jr.   Life is full of missed opportunities.  I remember in 1980 when Apple sold for $22/share in its initial public offering.  If you had invested $1,000 in Apple stock at the time, it would be worth $450,000 today.  A lot […]

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The American Dream Is Our Nation’s Brand Promise

February 26, 2018 at 9:05 pm, by Edward | 1 Comment | Tags: ,, | Category: Place Brand Building

The American dream is not that every man must be level with every other man. The American dream is that every man must be free to become whatever God intends he should become. Ronald Reagan   Place branding is a strategy many communities, regions, states and even nations are adopting to help attract and retain […]

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