A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

Place Branding = Place Making + Place Marketing

August 30, 2021 at 1:01 pm, by Edward | Comments Off on Place Branding = Place Making + Place Marketing | Tags: | Category: Place Brand Building, Strategy

Ever wonder why most place branding efforts fail? The short answer is because they focus exclusively on Place Marketing and ignore the critical role of Place Making. For communities with competitive disadvantages, this is a sure fire recipe for disaster.  As one of my former Board members once said – “It’s analogous to putting lipstick […]

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Brand Building During COVID-19

January 19, 2021 at 2:03 pm, by Edward | Comments Off on Brand Building During COVID-19 | Tags: ,,,, | Category: Strategy

How to think about branding in a pandemic.

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COVID-19 IMPACT ON THE AMERICAN DREAM

November 21, 2020 at 12:03 pm, by Edward | Comments Off on COVID-19 IMPACT ON THE AMERICAN DREAM | Tags: | Category: Measures, Place Brand Building, Strategy

Recently, Dr. Philip Kotler (widely acknowledged as the father of modern marketing) authored a blog post entitled “What is the American Dream? Do we need a new one with Covid-19?”.  In the post, Dr. Kotler referenced some of my work with Xavier University on the quantification of the American Dream.  He also raised some important […]

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The Real Definition Of Place Branding

October 15, 2020 at 11:38 am, by Edward | 2 Comments | Tags: | Category: Place Brand Building, Strategy

  I thought I’d share this article authored by Simon Anholt who is generally recognized globally as an expert in Nation Branding. The article was published by the City/Nation/Place website. I am sharing because I believe Simon has missed the point of what place branding actually is.  This is a point of difference I have […]

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Doing Place Branding Effectively

November 7, 2018 at 12:05 pm, by Edward | Comments Off on Doing Place Branding Effectively | Tags: ,,,, | Category: Promotion, Strategy

Remember It Is A Process. It Is Going To Take Time.  But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need.  […]

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Six Common Logic Mistakes In Marketing Plans

November 1, 2018 at 12:47 pm, by Edward | 1 Comment | Tags: ,, | Category: Strategy

An Error Doesn’t Become a Mistake Until You Refuse To correct It quote attributed to Orlando Aloysius Battista Photo by Alvaro Reyes on Unsplash For many Brand Managers, this is the time when Management wants to review your Marketing Plan for the upcoming year and make a decision on your brand budget. Writing a Marketing […]

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A Better Way For Communities To Do Strategic Planning

October 19, 2018 at 12:42 pm, by Edward | 2 Comments | Tags: ,,, | Category: Place Brand Building, Strategy

The purpose of government at all levels in the United States is to help citizens achieve their American Dream. The American Dream is the promise of our Nation.  Pursuit of the American Dream has been the inspiration for millions of immigrants who believe through hard work you can enjoy both prosperity and social mobility. They […]

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Community Branding Explained

June 9, 2018 at 11:10 am, by Edward | Comments Off on Community Branding Explained | Tags: ,,,,,, | Category: Strategy

Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]

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Problem Solving Basic Process

June 7, 2018 at 4:17 pm, by Edward | Comments Off on Problem Solving Basic Process | Tags: ,,, | Category: Strategy

Life is a continuous exercise in creative problem solving. Quote attributed to Michael Gelb Solving problems is the focus of work for many people.  You might find yourself solving a problem for your customer/client or your company, helping somebody else solve a problem, or discovering new problems that need to be solved.  Problems can be […]

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How To Create A Kick Ass Print Ad

May 6, 2018 at 2:44 pm, by Edward | Comments Off on How To Create A Kick Ass Print Ad | Tags: ,, | Category: Strategy

Creativity without strategy is called art.  Creativity with strategy is called advertising. Quotation attributed to Jef I. Richards Typically EDOs include print advertising in their media mix.  The goal is to generate attention of and interest in learning more about a location as a place to live or do business.  Most of the ads I […]

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