A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

Can (Should) Arizona Rebrand Itself?

May 25, 2010 at 1:28 pm, by Edward | 25 Comments | Tags: | Category: Place Brand Building, Strategy

Let me set the stage in case you are unaware of the events.  This is certainly not intended to be a definitive accounting of the pros and cons of Arizona’s new immigration law.  It is simply intended to provide some background for context. Arizona passes a law (SB 1070) to address the challenges of illegal […]

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