A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

Make Up Your Own Mind On The Role of Social Media

February 11, 2011 at 9:54 am, by Edward | 31 Comments | Tags: | Category: Social Media

Snow Shovels in Miami Here is a story I heard from a friend.  Every July and August, the proprietor of a local store in Miami would run a special sale on snow shovels.  In the store would be a wonderful display showcasing the shovels with an exceptionally low price.  He had radio spots on WAIL […]

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USA Today Talks About Place Branding

August 13, 2010 at 8:44 am, by Edward | 4 Comments | Tags: | Category: Place Brand Building

There is an old saying I learned early in my career – “Features tell and Benefits sell”. It is one of those Mad Men type concepts that sticks with you and comes to mind periodically as a reminder to see your community through the eyes of others rather then just your own. Recently, USA Today […]

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All You Need is Love

July 29, 2010 at 9:42 am, by Edward | 7 Comments | Tags: | Category: Place Brand Building

Have you ever wondered why certain products command “loyalty beyond reason”?  Why do some people obsess about a product and become so emotionally invested that all other solutions become a distant and unacceptable second best?  And most important, what can you do to create this kind of passionate loyalty? The real question is – “How […]

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