A little about the SBA Blog
The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.
The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.
There is an old saying I learned early in my career – “Features tell and Benefits sell”. It is one of those Mad Men type concepts that sticks with you and comes to mind periodically as a reminder to see your community through the eyes of others rather then just your own. Recently, USA Today […]
Have you ever wondered why certain products command “loyalty beyond reason”? Why do some people obsess about a product and become so emotionally invested that all other solutions become a distant and unacceptable second best? And most important, what can you do to create this kind of passionate loyalty? The real question is – “How […]
April 3, 2009 at 9:06 am, by Edward | 7 Comments | Tags: ADCI,advertisement,advertising,American Dream,American Dream Composite Index,an american dream,brand,Brand America,brand identity,brand management,brand marketing,brand personality,brand strategy,branding,branding a city,branding definition,branding strategies,city brand,city brands,community economic development,develop a brand,economic development,economic development definition,economics of development,emotion in decision-making,IEDC,importance of branding,intuition,lead conversion,lead management,Leadership,leading up,local economic development,location analysis,location consultants,logo & branding,market research,marketing branding,nation brand,nation branding,persona,personal branding,place branding,rebranding,site selection,strategic plan,targeting,the american dream,waht is branding,what is american dream,what is site selection,what is the american dream | Category: Place Brand Building
In my career I have met some amazing marketers. Among that group I include Kevin Roberts, CEO of Saatchi & Saatchi. Kevin is a branding visionary. His thinking on the power of lovemarks has inspired me over the years to be a even better brand builder. In the last three years I’ve become convinced the […]