Thursday, September 1st, 2022
Learn how to effectively build brands from a retired P&G branding expert.
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Category Strategy | Tags: Tags: brand identity, branding, branding definition, branding strategies, marketing,
Monday, August 30th, 2021
Ever wonder why most place branding efforts fail? The short answer is because they focus exclusively on Place Marketing and ignore the critical role of Place Making. For communities with competitive disadvantages, this is a sure fire recipe for disaster. As one of my former Board members once said – “It’s analogous to putting lipstick […]
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Category Place Brand Building, Strategy | Tags: Tags: place branding,
Thursday, March 18th, 2021
How many times have you been asked to be data driven in your decision making? Often this leads to the collection of a lot of data through market research or observational studies with the hope a pattern will emerge to explain what is happening. In my experience, one of the favorite analytical approaches used by […]
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Category Measures | Tags: Tags: Statistics,
Tuesday, January 19th, 2021
How to think about branding in a pandemic.
Saturday, November 21st, 2020
Recently, Dr. Philip Kotler (widely acknowledged as the father of modern marketing) authored a blog post entitled “What is the American Dream? Do we need a new one with Covid-19?”. In the post, Dr. Kotler referenced some of my work with Xavier University on the quantification of the American Dream. He also raised some important […]
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Category Measures, Place Brand Building, Strategy | Tags:
Thursday, October 15th, 2020
I thought I’d share this article authored by Simon Anholt who is generally recognized globally as an expert in Nation Branding. The article was published by the City/Nation/Place website. I am sharing because I believe Simon has missed the point of what place branding actually is. This is a point of difference I have […]
Category Place Brand Building, Strategy | Tags:
Saturday, August 1st, 2020
The Hill decided to address this question in their article “Can we keep the American Dream alive during COVID-19?”. It is an opinion article, and like most opinions needs to be read with a cautious eye. The basic conclusion of the article is “Every American deserves the chance and opportunity to experience the American Dream, […]
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Category FDI | Tags: Tags: American Dream, politics, success, winning,
Monday, July 27th, 2020
The American Enterprise Institute has published a report titled “The American Dream in 2020: How to Strengthen It”. It is definitely a good read. The report focuses on ways to leverage public policy to create increased economic opportunity. It shares a wide range of ideas, but focuses on local level policies and community initiatives. In […]
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Category FDI | Tags: Tags: American Dream, congressional representative, elected officials, election, personal development, politics, senator,
Sunday, July 19th, 2020
I was doing some online research into the American Dream to better understand how different demographics perceive it. I have done a reasonable amount of studying the Dream, but find it is always good to proactively seek diverse thoughts on the subject. My passion for continuing to learn about the American Dream stems from my […]
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Category FDI | Tags: Tags: American Dream, economic development, politics, students, success,
Monday, July 13th, 2020
My sister recently forwarded me an NPR article written by Claire Harbage titled “Searching For The American Dream On Paradise Road”. It was an article about the work of photographer Eliot Dudik. The article has some great pictures if you enjoy photography. But, I want to focus on Claire’s interpretation of the American Dream. Try […]
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Category FDI | Tags:
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