Author Archive

Correlation and Causation Explained

Thursday, March 18th, 2021

How many times have you been asked to be data driven in your decision making?  Often this leads to the collection of a lot of data through market research or observational studies with the hope a pattern will emerge to explain what is happening. In my experience, one of the favorite analytical approaches used by […]

Comments Off on Correlation and Causation Explained

Category Measures | Tags: Tags: ,

Brand Building During COVID-19

Tuesday, January 19th, 2021

How to think about branding in a pandemic.

Comments Off on Brand Building During COVID-19

Category Strategy | Tags: Tags: , , , , ,


Saturday, November 21st, 2020

Recently, Dr. Philip Kotler (widely acknowledged as the father of modern marketing) authored a blog post entitled “What is the American Dream? Do we need a new one with Covid-19?”.  In the post, Dr. Kotler referenced some of my work with Xavier University on the quantification of the American Dream.  He also raised some important […]


Category Measures, Place Brand Building, Strategy | Tags:

The Real Definition Of Place Branding

Thursday, October 15th, 2020

  I thought I’d share this article authored by Simon Anholt who is generally recognized globally as an expert in Nation Branding. The article was published by the City/Nation/Place website. I am sharing because I believe Simon has missed the point of what place branding actually is.  This is a point of difference I have […]

Can We Achieve The American Dream In a COVID-19 World?

Saturday, August 1st, 2020

The Hill decided to address this question in their article “Can we keep the American Dream alive during COVID-19?”. It is an opinion article, and like most opinions needs to be read with a cautious eye. The basic conclusion of the article is “Every American deserves the chance and opportunity to experience the American Dream, […]

Comments Off on Can We Achieve The American Dream In a COVID-19 World?

Category FDI | Tags: Tags: , , , ,

Better Enabling The American Dream

Monday, July 27th, 2020

The American Enterprise Institute has published a report titled “The American Dream in 2020: How to Strengthen It”. It is definitely a good read. The report focuses on ways to leverage public policy to create increased economic opportunity. It shares a wide range of ideas, but focuses on local level policies and community initiatives. In […]

Comments Off on Better Enabling The American Dream

Category FDI | Tags: Tags: , , , , , , ,

What Students Say About the American Dream

Sunday, July 19th, 2020

I was doing some online research into the American Dream to better understand how different demographics perceive it. I have done a reasonable amount of studying the Dream, but find it is always good to proactively seek diverse thoughts on the subject. My passion for continuing to learn about the American Dream stems from my […]

Comments Off on What Students Say About the American Dream

Category FDI | Tags: Tags: , , , , ,

Searching For The American Dream in a COVID-19 World

Monday, July 13th, 2020

My sister recently forwarded me an NPR article written by Claire Harbage titled “Searching For The American Dream On Paradise Road”. It was an article about the work of photographer Eliot Dudik. The article has some great pictures if you enjoy photography. But, I want to focus on Claire’s interpretation of the American Dream. Here […]

Comments Off on Searching For The American Dream in a COVID-19 World

Category FDI | Tags:

COVID-19 Time To Review Your Strategic Plan

Friday, July 10th, 2020

Sometimes the unexpected happens and it has a material impact on the strategic plan your Company is operating against. Failure to do so can be disastrous. When Netflix entered the market they upended the existing pricing model for watching movies. Netflix introduced the monthly price with unlimited access to their portfolio of titles. Blockbuster, the […]

Comments Off on COVID-19 Time To Review Your Strategic Plan

Category FDI | Tags:

Leadership In A Post COVID-19 Period

Friday, May 8th, 2020

As the Nation begins to reopen for business, many Organizations are discovering business as usual is simply not an option.  The threat of a COVID-19 epidemic restart is very real and the safety of both employees and customers is on the mind of every CEO/Owner.  In addition, there are a number of new local, state and federal […]

Comments Off on Leadership In A Post COVID-19 Period

Category FDI | Tags: Tags: , , , , ,

SBA Blog