Author Archive

How To Successfully Make Tough Decisions

Friday, May 3rd, 2019

During your career there is a good chance you will be asked to make more than one challenging decision.  A decision where there is no obvious right or wrong, and the consequences of taking action are anything but trivial.   Let’s face it, leadership is tough; and many decisions require trade-offs. Important decisions are often made even tougher […]

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The Need For Elected Officials To Learn About Capital Investment Deals Is Clear

Wednesday, March 6th, 2019

The recent decision by Amazon to reverse a decision to locate a headquarters operation in New York has again put the strategy of offering corporate incentives for capital investment back in the headlines.  In case you have somehow missed the news coverage, here is the cliff notes version: NY Governor Cuomo and NYC Mayor Bill […]

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Social Media Blessing Or Curse?

Wednesday, January 30th, 2019

Place Brand Marketers in economic development organizations and their Agencies are enamored with social media as a low cost way of communicating their place brand promise to relevant target audiences. As a consequence, the use of social media in economic development has increased dramatically. The benefits cited typically by Agencies include: It’s free. Of course, […]

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Six Characteristics Of a High Performance Board of Directors

Tuesday, November 13th, 2018

Governance is not management.  Governance provides guidelines for management. Photo by Tim Graf on Unsplash I was recently asked for thoughts on what makes Boards successful.  This is a challenging subject, although there is literature exploring the question.  To respond, I reflected on my time as Board Chair of an not-for-profit NGO and subsequently the […]

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Doing Place Branding Effectively

Wednesday, November 7th, 2018

Remember It Is A Process. It Is Going To Take Time.  But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need.  […]

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Six Common Logic Mistakes In Marketing Plans

Thursday, November 1st, 2018

An Error Doesn’t Become a Mistake Until You Refuse To correct It quote attributed to Orlando Aloysius Battista Photo by Alvaro Reyes on Unsplash For many Brand Managers, this is the time when Management wants to review your Marketing Plan for the upcoming year and make a decision on your brand budget. Writing a Marketing […]

A Better Way For Communities To Do Strategic Planning

Friday, October 19th, 2018

The purpose of government at all levels in the United States is to help citizens achieve their American Dream. The American Dream is the promise of our Nation.  Pursuit of the American Dream has been the inspiration for millions of immigrants who believe through hard work you can enjoy both prosperity and social mobility. They […]

Preparation Is Key To Successful Branding

Sunday, September 23rd, 2018

To be a winner, you must plan to win, prepare to win and expect to win. Quote attributed to Zig Ziglar Before you jump into a branding exercise with an Agency, there are two documents that form the foundation of an effective banding initiative: 1) Brand Promise Statement and 2) Strategic Target Matrix. These documents […]

Emotions In Advertising

Friday, August 17th, 2018

People don’t buy for logical reasons.  They buy for emotional reasons. Quote attributed to Zig Ziglar Talk to anyone involved in marketing and the conversation will quickly turn to the important role emotions play in successful communication.  Studies actually show emotionally charged events create powerful memories, and leveraged appropriately these memories can motivate people to […]

Planning Economic Development Events

Tuesday, July 31st, 2018

Guidelines to Make Your First Event a Successful One The US events market is booming as events are fast becoming a very important part of everyday business in the USA. Key players within organizations are realizing that business connections can’t always be made from behind a computer and that a successful event is the ideal […]

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