Author Archive

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Tips For Restarting Your Business Post The COVID-19 Crisis

Monday, April 20th, 2020

Your business was on a successful trajectory.  You were hitting all your milestone targets.  You could see your staff becoming increasingly effective and efficient with every passing day.  The financial risk you took to get your business running was looking like a smart decision. One morning, your world was turned completely upside down by something […]

Personal Branding – Image versus Identity

Saturday, December 7th, 2019

Probably the hardest part of any personal branding is the step of completing a 360 degree assessment of your strengths and opportunities. Most people are intimidated by this step and fall not the trap of doing a superficial look in the mirror. In part, it is because they fear their self-perception far exceeds reality and […]

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Category FDI | Tags:

Brand You – Personal Branding

Thursday, November 14th, 2019

Tom Peters book “the brand you 50” is a great read. I often find myself revisiting the book for personal inspiration. The concept of the book is to provide guidance on how to transform from an employee to a brand that people want to engage with. Today, I decided to reread the section on values […]

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Category FDI | Tags: Tags: , ,

Personal Branding Is Very Personal

Friday, October 18th, 2019

The latest rage in professional circles is the concept of personal branding.  It is touted as the way to maximize your career performance.   Wikipedia defines personal branding as “The practice of marketing people and their careers as brands.”   The Brand Yourself team describes it as “Establishing and promoting what you stand for.  Your personal brand is the unique combination […]

What Is Brand Equity?

Thursday, October 10th, 2019

A Quick Primer BOOK DEFINITION: BRAND EQUITY IS A SET OF ASSETS AND LIABILITIES LINKED TO A BRAND, INCLUDING IT’S NAME AND SYMBOL, THAT ADD OR SUBTRACT FROM THE VALUE PROVIDED BY A PRODUCT OR SERVICE TO A FIRM AND/OR THAT FIRM’S CUSTOMERS. THE BURGHARD GROUP DEFINITION: MEANINGFUL POINTS OF PARITY AND DIFFERENCE (+/-) THAT […]

The Relationship Between The American Dream And Opportunity

Thursday, July 25th, 2019

The Atlantic published (August 2019) an article about the work of Raj Chetty, PhD.  Raj is studying the effect of place on generational social mobility.  The essence of his work is that place matters.  I would encourage every economic development professional to read this article.  It will give you cause for pause.  While Raj can identify where opportunity for […]

Controversial Thoughts On Brand Equity

Monday, May 20th, 2019

have you given any real thought to what brand equity really is? Or, have you simply accepted textbook descriptions of the concept? Are you focused on the right thing to make marketing choices that will build brand equity? If you have any doubt, or are even just curious, read my thoughts on what brand equity is and how it should drive marketing decisions.

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Category Place Brand Building | Tags:

A Relook At Social Media

Friday, May 17th, 2019

Social media seems to be a “must” for today’s marketers when creating their communication strategy. How should social media be considered and where does it fit into an overall media plan? Do the basic rules of effective communication apply or do you need a new understanding of communication because social media is so unique? This post tackles those questions.

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Category Social Media | Tags:

Top 5 Most Frequently Read Posts

Tuesday, May 14th, 2019

Thank you for visiting the website. This highlights the top 5 most frequently visited posts. You might want to check and see if you have read them all. They are all fairly short reads. I wonder if you will agree they should be the top 5.

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Category Measures | Tags:

What Is The American Dream?

Friday, May 10th, 2019

Learn about where residents are feeling they are achieving the American Dream to a statistically significant degree greater than national average. Discover the American Dream States and Cities. Is your location on the list?

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