Archive for the ‘FDI’ Category

What Is Brand Equity?

Thursday, October 10th, 2019

A Quick Primer BOOK DEFINITION: BRAND EQUITY IS A SET OF ASSETS AND LIABILITIES LINKED TO A BRAND, INCLUDING IT’S NAME AND SYMBOL, THAT ADD OR SUBTRACT FROM THE VALUE PROVIDED BY A PRODUCT OR SERVICE TO A FIRM AND/OR THAT FIRM’S CUSTOMERS. THE BURGHARD GROUP DEFINITION: MEANINGFUL POINTS OF PARITY AND DIFFERENCE (+/-) THAT […]

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How To Successfully Make Tough Decisions

Friday, May 3rd, 2019

During your career there is a good chance you will be asked to make more than one challenging decision.  A decision where there is no obvious right or wrong, and the consequences of taking action are anything but trivial.   Let’s face it, leadership is tough; and many decisions require trade-offs. Important decisions are often made even tougher […]

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The Need For Elected Officials To Learn About Capital Investment Deals Is Clear

Wednesday, March 6th, 2019

The recent decision by Amazon to reverse a decision to locate a headquarters operation in New York has again put the strategy of offering corporate incentives for capital investment back in the headlines.  In case you have somehow missed the news coverage, here is the cliff notes version: NY Governor Cuomo and NYC Mayor Bill […]

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Social Media Blessing Or Curse?

Wednesday, January 30th, 2019

Place Brand Marketers in economic development organizations and their Agencies are enamored with social media as a low cost way of communicating their place brand promise to relevant target audiences. As a consequence, the use of social media in economic development has increased dramatically. The benefits cited typically by Agencies include: It’s free. Of course, […]

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What Does Leadership Look Like In Economic Development?

Saturday, January 7th, 2017

When I talk to managers I get the feeling they are important.  When I talk to leaders I get the feeling I am important. One of the challenges for economic development professionals is to understand how to become an effective leader in a work environment where you have little directive control. Facilitation and relationship building […]

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Add 100’s to Your Town’s Population in 90 Days or Less

Tuesday, September 27th, 2016

Guest Blog Post authored by Allan Hooper This title sounds like a community’s version of a get rich infomercial. However, stay with this for a couple of paragraphs and see if it just might make sense. In the 1970’s and 80’s Morris Massey, a management guru, popularized the idea of motivating people by better understanding […]

How To Control A Run Away Budget

Thursday, June 9th, 2016

Where you are today is the sum of every choice you have ever made.  If you don’t like where you are, start making different choices. I recently participated in an interesting discussion with an elected official on the best way to control rising budget expenditures. My position was to adopt a zero-based budget approach and […]

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Where Has Media Integrity Gone? [National Survey Results]

Thursday, May 5th, 2016

The function of the press in society is to inform, but its role in society is to make money. Quotation attributed to: A.J. Liebling Research Background My personal hypothesis is the Media has become part of the problem in the U.S.. Rather than providing unbiased reporting of the news, the Media increasingly creates the news.  In […]

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Pedoman untuk Bermain Judi Dominoqq Online

Saturday, April 2nd, 2016

Pedoman untuk Bermain Judi Dominoqq Online Panduan untuk Suguhan Judi Dominoqq Online – Dan sekarang tim terkumpul untuk mendiskusikan tips serta trik yang tersedia untuk menang dalam taruhan domainqq. Dan ada juga separuh langkah menarik yang dapat Anda gunakan untuk suguhan Domino sehingga Anda dapat menerapkannya. Dan jika Tuan memiliki sedikit waktu tenteram untuk membaca […]

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Do You Know America’s Chief Marketing Officer?

Thursday, December 18th, 2014

“The last person I ever want working for me is someone who says ‘that’s not in my job description.” Quote attributed to: Neil Tyson My friend Andy Levine authored a blog post for Forbes about his interview with Vinai Thummalapally, the Executive Director of SelectUSA. Vinai has been in position for just over a year and […]

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