Wednesday, October 26th, 2016
Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly, and applying wrong remedies. Quote attributed to: Groucho Marx This month (October 2016) Xavier University asked a series of extra questions on the ADCI survey about the current political atmosphere. The extra questions covered political leaning, where respondents get their news and […]
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Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Sunday, March 27th, 2016
Make Your Life A Story Worth Telling First, let me make it clear I am not a Human Resource Manager or even an expert on the job interview process. My thoughts on the subject come from my years as a P&G executive. In that role, I conducted hundreds of both first interviews on campus and […]
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Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, how to interview, IEDC, importance of branding, interviewing for a job, intuition, job interview, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding,
Sunday, November 15th, 2015
It’s a visual world and people respond to visuals. Quote attributed to cartoonist Joe Sacco Visual design elements can play an important role in your community branding effort. Consider the emotional example of Jean Jullien’s Eiffel Tower Peace Sign illustration. It is a simple, but powerful reminder of the terrorist attack on the city […]
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Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Xavier University. peace for paris,
Thursday, October 29th, 2015
I think as far as self-promotion goes, I probably have a lot to learn. Quote attribute to: Chris Isaak Ever wondered why you seem to be passed over for promotion despite having good performance reviews? Feeling like there are some secret rules for success in your organization and nobody has told you […]
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Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Xavier University,
Thursday, June 11th, 2015
According to the recently published 2014/15 Bloom Consulting Country Brand Ranking Report, the United States is. “For the fourth consecutive year, the United States of America tops Bloom Consulting’s Country Brand Ranking © 2014-2015 Trade Edition. The country’s dominance in terms of FDI, along with the effectiveness of its IPA strategy (as measured by its […]
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Category Image, Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, rising stars,
Monday, December 15th, 2014
“Facts do not cease to exist because they are ignored.” Quote Attributed To: Aldous Huxley In an earlier blog post I commented on the poor performance of Brand America in FutureBrand’s 2014/15 Country Brand Index report. Brand America ranked #7 with Japan (#1), Switzerland (#2) and Germany (#3) taking the top positions. One day after […]
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Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Monday, December 15th, 2014
“The price of light is less than the cost of darkness.” Quote Attributed To: Arthur C. Nielsen Every year, FutureBrand ( a leading authority on brands and branding) publishes a global ranking of country brands. The country brand index (CBI) uses both quantitative and qualitative data to evaluate the strength of a country’s brand equity. […]
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Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Thursday, December 11th, 2014
It has taken me awhile to come to grips with writing this post. I want to focus on the impact recent events are having on Brand America’s global equity.
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Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding,
Thursday, November 20th, 2014
Two issues that have real potential to damage the image of the economic development profession – 1) Incentive packages are getting larger and 2) company attraction tactics are getting more aggressive.
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Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance,
Thursday, July 31st, 2014
In this post, I want to debunk several pervasive myths about the American Dream. The data I will quote is from the Xavier University Center For Study of The American Dream National Survey (n > 1,300 adults).
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Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance,
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