Archive for the ‘Image’ Category

The Best Branding Does Not happen By Accident

Thursday, June 5th, 2014

Clean-cut branding is key to success Significant economic change takes time, and public perception of this activity invariably follows at an even slower pace. It is therefore critical for those individuals and organizations working within the economic development industry to give sufficient care and attention to building and maintaining a positive reputation for their communities. […]

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Which Nation Is Seen As The Biggest Threat To Global Peace?

Tuesday, January 7th, 2014

There is nothing wrong with America that cannot be cured by what is right with America. William J. Clinton Have you ever thought about which nation is the biggest threat to world peace? Is it Iran or Pakistan?  Or, maybe it is China or Russia? You may be shocked by the results of a recent […]

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How Do You Create A Personal Brand Persona?

Sunday, January 5th, 2014

Your brand is what people say about you when you are not in the room Jeff Bezos, Founder of Amazon Have you ever tried to create an objective assessment of yourself? If you have, you know that under the best scenario it’s difficult because we tend to be blind to our real opportunities for development […]

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Self-Branding: Using The Meyers-Briggs Tool

Friday, January 3rd, 2014

“Knowing yourself is the beginning of all wisdom.” Aristotle Have you ever tried to create a brand persona for yourself? If so, you’ll know that it’s difficult because you may be misled because your self-perception and how others see you may be very different. So what do you do? Many people (including myself) have found […]

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Enough is Enough

Tuesday, December 10th, 2013

No one is born with their destiny stamped on their forehead … we make the choices to fulfill our destiny. NAOMI JUDD   For several years now, I have been working to bring attention to the steady erosion in the authenticity of Brand America’s promise.  I view this on-going decline as a critical issue that […]

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Banding Together, Branding Together

Sunday, October 13th, 2013

“If a team is to reach its potential, each player must be willing to subordinate his personal goals to the good of the team.” At the 2013 Annual IEDC Conference, I attended a session entitled “Banding Together, Branding Together: Finding Common Ground through Regional Marketing”.  The focus of the session was to share real world […]

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The Top 10 Happiest States In the Nation

Sunday, April 14th, 2013

Happiness is Important to Sustainable Business Success How important is employee happiness to bottom-line P&L results for a company? As it turns out, probably more important than you might think. In 2012, Business Week published an article summarizing research done over the past decade, and concluded people perform better when they are happier. The article […]

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The Power of Optimism

Thursday, March 28th, 2013

One of the lessons I have received in my career is to recognize and harness the power of optimism to effect positive change. This is a subject not often associated with developing a vibrant economy for a community. And yet, it just might be the “secret sauce” necessary for people living in a community to […]

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Case Study – Florida versus Maker’s Mark

Wednesday, February 20th, 2013

Sometimes a lesson in effective branding comes along and it is hard to not take notice. Recently, two brands I love faced similar challenges and made different choices on how to respond. I believe one got it right, and one may not have. The purpose of this post is twofold. First, to illustrate that as […]

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Which States Do The Best Job Of Branding?

Monday, December 17th, 2012

How Effective Is Your State At Branding? In my last post, I talked about the 2012 Bloom Consulting Country Brand Ranking Report. This post, we turn our attention to the competition between states. Bloom Consulting has recently introduced its inaugural US State Brand Ranking Report. This Report ranks states on the basis of branding performance. The […]

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