Archive for the ‘Image’ Category

2012 Bloom Consulting Country Brand Index Ranking Report

Sunday, December 16th, 2012

How Important Is Being Visible Online? The 2012 Bloom Consulting Country Brand Ranking Report is now available (click image).     This year, Bloom Consulting has added a new feature in their algorithm that evaluates how well positioned countries are in the biggest search engines. I think this is an interesting and important development. It […]

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Unionization Trends in the U.S.

Tuesday, December 11th, 2012

What role does union activity actually play in the site selection decision? Area Development published an article in the November 2012 issue entitled “Right-to-Work/Low-Union-Profile States: Making or Breaking a Deal” that suggested the following: “Low-Union and RTW status are important site selection factors for manufacturing companies in particular because the labor-management climate varies substantially from location […]

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Research On Emotion In Site Selection

Monday, December 10th, 2012

One of the biggest misconceptions is that emotion plays no role in the site selection decision. I have written on this subject previously. To Win More Deals Start With Answering The Question “Why?” Intuition The Emotion We Often Forget Features Versus Benefits What Role Does Emotion Play In The Capital Investment Decision? My experience and […]

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How Globally Competitive Is Brand America?

Saturday, October 27th, 2012

Recently, two annual survey reports were published that try and answer the question of how competitive Brand America is relative to other nations. Unfortunately, the reports provide polar opposite results making the question extremely difficult to answer. Brand America is Just Fine The 2012 Anholt-GfK Roper Nation Brands Index annual report rates the United States as […]

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Does Quality of Place Matter?

Monday, October 15th, 2012

The October 2012 issue of Business Xpansion Journal carried an article entitled “Quality of Place Leads to Quality Returns”.  It is a great article encouraging economic development professionals to consider the long-term implications of strategic choices on asset creation, infrastructure investment and public policy reform. Scoop.it “Quality of Place decisions can result in immediate returns, […]

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How to Write for Personal Success

Wednesday, August 22nd, 2012

Learn how to write better as a way to become even more successful.

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BRAVO BP: Follow-up On The Aftermath of The Oil Spill

Thursday, July 12th, 2012

Strengthening Brand America – Discussion highlighting positive impact of Gulf Coast travel & tourism advertising sponsored by BP.

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Brand Connectivity

Monday, June 25th, 2012

Strengthening Brand America – Discussion on how to create connections with your customer.

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Right Tool For The Right Job

Monday, February 20th, 2012

Situation You contract with a Place Branding Agency to help you determine the best way to position your community with CEOs so you can attract more capital investment opportunities. They recommend you invest in qualitative concept research and develop three positioning statements to evaluate. One concept positions your community as having a highly skilled labor […]

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Is Brand America’s Promise Losing Authenticity?

Sunday, January 22nd, 2012

This weekend, the Wall Street Journal published an article titled “The New American Divide”. As I read it, I thought it was a great follow-up to my post on the American Dream. Recall, in that post I shared an overview of a very interesting market research study conducted by the Center For the Study of […]

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