Monday, September 8th, 2014
Is the escalating use of financial incentives destroying the image of the economic development profession? And, are taxpayers getting a positive return on investment?
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Category Incentives | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation branding, P&G, Procter & Gamble, rel=author, strategic alliance,
Sunday, July 7th, 2013
Kate Singleton is the Principle and Director of Planning and Preservation and Downtown Revitalization Services at the CRS Group. Kate and I are in several LinkedIn Groups together. I have been consistently impressed with the thoughtfulness of her comments and the depth of her expertise. I thought it would be interesting to tap into Kate’s […]
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Category FDI, Incentives, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Monday, July 1st, 2013
I have known Della Rucker for a few years now. She also lives in the Cincinnati, Ohio area. What impresses me most about Della is not her depth of expertise built over a remarkable 20+ year career, it is her unbounded enthusiasm and passion for the profession of economic development and the people it serves. […]
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Category Incentives, Promotion | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Monday, June 17th, 2013
Latest Discussions on the Use of Incentives Since Louise Story published her article in the New York Times, the use of incentives in economic development has become a very hot topic. Central to the issue is determining (or assuring) a positive taxpayer return on investment. I have also written several blog posts on the subject. […]
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Category Incentives | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Monday, June 10th, 2013
I have been participating in an informal discussion on the direction and use of incentive packages in economic development. The amount of media coverage afforded the topic over the last year has seemed to grow exponentially versus prior years. The central issues are around taxpayer return on investment and transparency. Given the high interest in […]
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Category Incentives | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Sunday, March 24th, 2013
A lack of transparency results in distrust and a deep sense of insecurity … Dalai Lama I have been reading a lot in the economic development news regarding the public demand for increased transparency on the use of incentive packages as a tactic to encourage capital investment in a community. It is a relatively controversial […]
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Category Incentives, Leadership | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Tuesday, January 8th, 2013
Given a choice between an incentive package or the ability to enable their employees to better achieve the American Dream, which would business executives choose? Hopefully it is a provocative question. Many communities feel the only way they can compete for company attraction and protect against company “poaching” is to rely on competitive incentive […]
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Category Incentives, Place Brand Building, Strategy | Tags: Tags: ADCI, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Tuesday, October 11th, 2011
I am concerned by the economic development profession’s unflagging reliance on incentives as a “must have” negotiating tool. In my mind, we are playing a game of iterated prisoner’s dilemma. Companies demand incentives and your community must provide them or jobs growth will occur elsewhere. After all, without a competitive level of incentive offerings, how […]
Tuesday, September 14th, 2010
This is a follow-up to my last blog post that suggested looking at time-to-market as an effective tactic in competing for capital investment. This post looks at four speed metrics (including time-to-market) that companies consider when internally calculating the value of the projects in their investment portfolio. An RFP response package that helps improve one […]
Tuesday, September 7th, 2010
Lately, I have been reading some of the scholarly work on tax incentive as an economic development tool. I admit, I am perplexed why so many economic development organizations choose to compete with incentive packages for capital attraction, retention and expansion projects. The practice is clearly widespread and well entrenched, so there must be something […]
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