Archive for the ‘Place Brand Building’ Category

How home-grown organisations can improve their economical development

Friday, February 20th, 2015

It has been more than five years since the financial crisis of 2008, and while the economy is improving, it is not doing so at a fast enough rate for many people. In order for the US to get back to the thriving fiscal position it was in before the recession, the country needs to […]

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City Branding Case Study – The Story Of Cork

Wednesday, February 18th, 2015

We’re not that much smarter than we used to be, even though we have much more information — and that means the real skill now is learning how to pick out the useful information from all this noise.   Branding The City Of Cork My friend and place branding expert Malcolm Allan shares this case […]

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Are You Ever Too Old To Achieve The American Dream?

Saturday, February 14th, 2015

Today Is The Oldest You’ve Been, And The Youngest You Will Ever Be Again. Quote attributed to Eleanor Roosevelt Differences Between Age Group Achievement of the American Dream Overall reported achievement of the American Dream is not the same between generations and  there are notable differences in the self-reported level of achievement among the 35 dimensions […]

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Differences Between Male and Female Achievement of the American Dream  

Sunday, February 8th, 2015

Careers are a jungle gym, not a ladder. Quote attributed to : Sheryl Sandberg Overall reported achievement of the American Dream is reported by men and women to be essentially the same, but there are notable differences in the self-reported level of achievement among the 35 dimensions (sub-dreams) that statistically define the American Dream. Background […]

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How Tillamook County, Oregon Is Quickly Becoming A Top Destination

Thursday, February 5th, 2015

Brands are built around stories.  And stories of identity – who we are, where we have come from –  are the most effective stories of all.  This storytelling is a powerful way to bring brands to life. Quote attributed to:  Bill Dauphinais, PriceWaterhouseCoopers Every community has a brand promise and branding is the process of […]

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Branding Advice From The Experts

Sunday, January 25th, 2015

To start 2015 off on the right foot, and have a little fun, I asked some of the experts I know to share their thoughts on the most common branding counsel they gave communities in 2014. This is a compilation of their feedback. I think the wisdom is exceptional.

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Place Brand Architecture

Thursday, January 8th, 2015

Conceptual modeling is the activity of formally describing some aspects of the physical and social world around us for the purposes of understanding and communication. A friend of mine recently shared the latest Bloom Consulting country brand tourist edition report.  As background, Bloom Consulting produces four ranking reports of interest to US based economic development […]

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Immigrants Are Key To Reinvigorating The American Dream

Thursday, December 18th, 2014

“The media tends to report rumors, speculations, and projections as facts. How does the media do this? By quoting some “expert”. Unfortunately, you can always find some expert who will say something hopelessly hopeless about anything.” Quote Attributed To: Peter McWilliams The academic world has been busy lately espousing points of view on the American Dream. […]

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A lot can happen in thirty years

Monday, December 15th, 2014

By Dick Heupel, director of community and economic development, Building Better Communities, Ball State University I have long marveled at Robert Zemeckis’ film Back to the Future. In it, Michael J. Fox’s character Marty McFly experienced intense culture shock when he accidentally traveled 30 years back in time in Dr. Emmett Brown’s (Christopher Lloyd’s) flux […]

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The Brand and Marketing Strategy for the Cork City Region, Ireland

Monday, December 1st, 2014

This post was first published on the Place Brand Observer blog.  The Place Brand Observer connects place branding thinkers, shakers and doers. It offers case studies and examples of city, region, destination and country branding, and provides insights into responsible, sustainable branding of places, including cities, regions, countries, nations, and destinations. On 1 October Malcolm Allan […]

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