Archive for the ‘Promotion’ Category
Wednesday, November 7th, 2018
Remember It Is A Process. It Is Going To Take Time. But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need. […]
Friday, August 17th, 2018
People don’t buy for logical reasons. They buy for emotional reasons. Quote attributed to Zig Ziglar Talk to anyone involved in marketing and the conversation will quickly turn to the important role emotions play in successful communication. Studies actually show emotionally charged events create powerful memories, and leveraged appropriately these memories can motivate people to […]
Tuesday, July 31st, 2018
Guidelines to Make Your First Event a Successful One The US events market is booming as events are fast becoming a very important part of everyday business in the USA. Key players within organizations are realizing that business connections can’t always be made from behind a computer and that a successful event is the ideal […]
Sunday, April 15th, 2018
Online marketing can be very confusing. In part, because cause and effect impact measures are challenging to find (with the noted exception of online sales). But, there are four principles you can use to help guide your decisions in the online communication space.
Wednesday, April 11th, 2018
Creative without strategy is called art. Creative with strategy is called advertising. attributed to: Jef I. Richards In my experience, campaign deployment can be exciting or overwhelming depending on how you approach the task. Key Watch Outs Cost/Timing Consistency Rework Quick versus Right Let me take each of these watch outs individually. Cost/Timing This watch […]
Monday, January 16th, 2017
Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers Blogging – The Opportunity For People To Get To Know Your Community Why Blog One of the biggest complaints from elected officials is that their community is the world’s best-kept secret. Paradoxically though they are reluctant to allocate […]
Thursday, August 18th, 2016
Clarity Trumps Persuasion Quote attributed to: Flint Mcglaughlin I read an article that claimed the average person consumes about 74 gigabytes (9 DVDs worth) of data each and every day. We live in a world where information overload has become a major challenge. In order to cope, our brains create attenuation filters that allow processing of […]
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Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Wednesday, April 27th, 2016
We do not have a choice on whether we do social media, the question is how well we do it. Quote attributed to: Erik Qualman While we consider social media platforms like Facebook and Twitter to be unique and new, the reality behind it all, is that these websites are merely an evolution of discussion […]
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Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media, twitter,
Sunday, January 31st, 2016
Print advertising is a media used by many brands including place brands. Creating a great print advertising is as much of an art as it is a science.
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Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding,
Thursday, October 8th, 2015
Be curious always. For knowledge will not acquire you; you must acquire it. quote attributed to: Sudie Back What would you do if somebody gave you free research results? Recently the team at Xavier University did just that. They provided me data on four additional questions asked in a monthly run of the American Dream Composite Index […]
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Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Forbes, fuel price, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding,
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