Friday, May 17th, 2019
Social media seems to be a “must” for today’s marketers when creating their communication strategy. How should social media be considered and where does it fit into an overall media plan? Do the basic rules of effective communication apply or do you need a new understanding of communication because social media is so unique? This post tackles those questions.
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Wednesday, October 2nd, 2013
Great Question For Economic Development Professionals I just finished reading an article on B2B marketing authored by Ginny Soskey at HubSpot. In the article, Ginny shares benchmark data on B2B content marketing. Think of this as the rough equivalent of an EDO’s online marketing investment. I think the infographic information is very relevant to the […]
Category Place Brand Building, Promotion, Social Media | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding,
Monday, May 27th, 2013
“If you do not have great content it does not matter at all how you deliver it.” Author Unknown I have been thinking and studying about social media for some time now in an attempt to wrap my brain around the most effective way to think about it as a branding channel. It is a […]
Category Place Brand Building, Promotion, Social Media | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Thursday, April 25th, 2013
WINNING THE FIRST MOMENT In several of my blog posts, I have emphasized the need for communities to have a strong online communication presence. I have reported on the Development Counsellors International 2011 International Winning Strategies Report which indicates that 76% of the time a short list of location options is selected without ever reaching out […]
Category Promotion, Social Media | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, crowd sourcing, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Sunday, March 17th, 2013
The single biggest problem with communication is the illusion that it has taken place. ― George Bernard Shaw PRSSA Conference Learnings On March 16, 2013 I had an opportunity to speak at a PRSSA Regional Conference hosted by Ohio University in Athens, Ohio. The theme for this conference was “Beyond The Basics”. Over 100 […]
Category Social Media, Strategy | Tags: Tags: #BrandAmerica, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, IEDC, importance of branding, intuition, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, market research, marketing branding, nation brand, nation branding, persona, personal branding, place branding, rebranding, site selection, strategic plan, targeting, the american dream, what is american dream, what is branding, what is site selection, what is the american dream,
Thursday, December 20th, 2012
This is a guest blog post by David Stephenson. I would like to thank David for taking the time to share his expertise. If you would like to author a guest blog post, simply send me an email with a short description of the topic you’d like to write about. My email address is <eburghard@mac.com>. […]
Monday, September 17th, 2012
I have been spending a lot of time researching and learning about marketing online. It is really interesting to review how people are postulating on the subject. I have read an article that attempts to restructure the famous 4 P’s of marketing, and other articles that try to define the so-called “rules of the road”. […]
Wednesday, July 18th, 2012
Your communication plan should be built around and assessed on its ability to reach your strategic (or prime prospect) target with your message. If the people (WHO) you want to talk to are not using a particular channel to gather information that will help them make a purchase decision, then you should not include it […]
Friday, July 6th, 2012
Strengthening Brand America – Site selectors share perspective about social media as a communication channel.
Tuesday, June 26th, 2012
Strengthening Brand America – Review of social media use in economic development.
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Category Promotion, Social Media | Tags: Tags: Brand America, branding definition, branding strategies, economic development, importance of branding, marketing branding, place branding, Social Media,
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