Archive for the ‘Strategy’ Category

Brand Building During COVID-19

Tuesday, January 19th, 2021

How to think about branding in a pandemic.

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COVID-19 IMPACT ON THE AMERICAN DREAM

Saturday, November 21st, 2020

Recently, Dr. Philip Kotler (widely acknowledged as the father of modern marketing) authored a blog post entitled “What is the American Dream? Do we need a new one with Covid-19?”.  In the post, Dr. Kotler referenced some of my work with Xavier University on the quantification of the American Dream.  He also raised some important […]

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Category Measures, Place Brand Building, Strategy | Tags:

The Real Definition Of Place Branding

Thursday, October 15th, 2020

  I thought I’d share this article authored by Simon Anholt who is generally recognized globally as an expert in Nation Branding. The article was published by the City/Nation/Place website. I am sharing because I believe Simon has missed the point of what place branding actually is.  This is a point of difference I have […]

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Doing Place Branding Effectively

Wednesday, November 7th, 2018

Remember It Is A Process. It Is Going To Take Time.  But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need.  […]

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Six Common Logic Mistakes In Marketing Plans

Thursday, November 1st, 2018

An Error Doesn’t Become a Mistake Until You Refuse To correct It quote attributed to Orlando Aloysius Battista Photo by Alvaro Reyes on Unsplash For many Brand Managers, this is the time when Management wants to review your Marketing Plan for the upcoming year and make a decision on your brand budget. Writing a Marketing […]

A Better Way For Communities To Do Strategic Planning

Friday, October 19th, 2018

The purpose of government at all levels in the United States is to help citizens achieve their American Dream. The American Dream is the promise of our Nation.  Pursuit of the American Dream has been the inspiration for millions of immigrants who believe through hard work you can enjoy both prosperity and social mobility. They […]

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Community Branding Explained

Saturday, June 9th, 2018

Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]

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Problem Solving Basic Process

Thursday, June 7th, 2018

Life is a continuous exercise in creative problem solving. Quote attributed to Michael Gelb Solving problems is the focus of work for many people.  You might find yourself solving a problem for your customer/client or your company, helping somebody else solve a problem, or discovering new problems that need to be solved.  Problems can be […]

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How To Create A Kick Ass Print Ad

Sunday, May 6th, 2018

Creativity without strategy is called art.  Creativity with strategy is called advertising. Quotation attributed to Jef I. Richards Typically EDOs include print advertising in their media mix.  The goal is to generate attention of and interest in learning more about a location as a place to live or do business.  Most of the ads I […]

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Civic Illiteracy Threatens The America Dream

Thursday, March 8th, 2018

The American Dream is personal, not public or institutional, in its execution. Attributed to Michael F. Ford It is frustrating to read articles in which the author misrepresents the American Dream.  It is equally frustrating to listen to politicians who refer to the American Dream in speeches, but have no clue what it really is. […]

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