A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

How Do You Know In Advance If Your Ad Is Worth Running?

April 22, 2015 at 10:22 am, by Edward | Comments Off on How Do You Know In Advance If Your Ad Is Worth Running? | Tags: ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, | Category: Promotion

I know half my advertising is wasted – I just don’t know which half. Quote attributed to: John Wanamaker       I make a habit of reviewing reader interest in the blog posts I publish on my Strengthening Brand America website. Four of the most popular deal with the subject of what a good […]

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Telling Ain’t Selling

April 8, 2015 at 12:16 pm, by Edward | 9 Comments | Tags: ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, | Category: Promotion

Most people think selling is the same as talking.  But, the most effective salespeople know that listening is the most important part of their job. Quote attributed to: Roy Bartell     One of the biggest mistakes I see economic development professionals make is spending too much time talking to potential capital investors and too little […]

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A Look Back At 2014

December 30, 2014 at 7:28 pm, by Edward | Comments Off on A Look Back At 2014 | Tags: ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, | Category: Promotion

We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called opportunity and its first chapter is New Year’s Day. Quote Attributed To: Edith Lovejoy Pierce. Look backs are a tradition of the New Year, and can be a lot of fun.  Below are […]

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Local Histories

August 5, 2014 at 10:44 am, by Edward | 7 Comments | Tags: ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, | Category: Promotion

You need to take a leap of faith here. There are no stats I know of that says local history equals economic development. It’s never been studied/analyzed like that. But I do know coaching and teaching. Kids need role models, they do need to connect to their past because it does create intellectual stimulation and kids listen to wisdom.

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