A little about the SBA Blog

Ed BurghardThe Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.

The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.

What’s The Latest On Social Media?

January 31, 2012 at 8:02 pm, by Edward | 1 Comment | Tags: ,,,,, | Category: Social Media

Every once in awhile, I jump on Google and try to catch up with the most current perspective on various topics I am tracking. Social media use in economic development is one of those topics. You can read my past posts on this subject by clicking HERE. This post provides you a number of select […]

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Breaking News on Social Media – New Study

July 20, 2011 at 5:26 pm, by Edward | 10 Comments | Tags: ,, | Category: Social Media

In past posts, I’ve tried to make the case that social media is a communication channel and that you need a sound strategic reason to consider adding it to your mix. When I was a Brand Manager I lived through the introduction of the Internet and websites. The early phase was marked with great optimism […]

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Social Media Revisited

June 22, 2011 at 8:52 am, by Edward | 7 Comments | Tags: ,, | Category: Social Media

I thought I’d revisit the topic of social media in economic development and see what the latest thinking is. In the private sector, Corporate Marketing Directors are increasing the pressure on their marketers to demonstrate a positive ROI for their social media investment. They have heard the rhetoric that social media is too different from […]

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Fish Where the Fish Are

May 26, 2011 at 5:29 pm, by Edward | 4 Comments | Tags: ,, | Category: Social Media

My Board Chairman introduced me to fly fishing a few years ago.  It is a fantastic sport that requires technical skills and field insight.  But, there are also lessons that can be learned from successful fly fishermen to make you a better economic development professional. One of the first things you learn about in fly […]

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Make Up Your Own Mind On The Role of Social Media

February 11, 2011 at 9:54 am, by Edward | 31 Comments | Tags: | Category: Social Media

Snow Shovels in Miami Here is a story I heard from a friend.  Every July and August, the proprietor of a local store in Miami would run a special sale on snow shovels.  In the store would be a wonderful display showcasing the shovels with an exceptionally low price.  He had radio spots on WAIL […]

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