A little about the SBA Blog
The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.
The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.
May 10, 2019 at 12:24 am, by Ed Burghard | Comments Off on What Is The American Dream? | Tags: | Category: Place Brand Building
Learn about where residents are feeling they are achieving the American Dream to a statistically significant degree greater than national average. Discover the American Dream States and Cities. Is your location on the list?
During your career there is a good chance you will be asked to make more than one challenging decision. A decision where there is no obvious right or wrong, and the consequences of taking action are anything but trivial. Let’s face it, leadership is tough; and many decisions require trade-offs. Important decisions are often made even tougher […]
March 6, 2019 at 3:03 pm, by Edward | Comments Off on The Need For Elected Officials To Learn About Capital Investment Deals Is Clear | Tags: | Category: FDI
The recent decision by Amazon to reverse a decision to locate a headquarters operation in New York has again put the strategy of offering corporate incentives for capital investment back in the headlines. In case you have somehow missed the news coverage, here is the cliff notes version: NY Governor Cuomo and NYC Mayor Bill […]
January 30, 2019 at 4:49 pm, by Edward | Comments Off on Social Media Blessing Or Curse? | Tags: | Category: FDI
Place Brand Marketers in economic development organizations and their Agencies are enamored with social media as a low cost way of communicating their place brand promise to relevant target audiences. As a consequence, the use of social media in economic development has increased dramatically. The benefits cited typically by Agencies include: It’s free. Of course, […]
November 13, 2018 at 1:27 pm, by Edward | Comments Off on Six Characteristics Of a High Performance Board of Directors | Tags: board governance,board of directors,high performance team | Category: Leadership
Governance is not management. Governance provides guidelines for management. Photo by Tim Graf on Unsplash I was recently asked for thoughts on what makes Boards successful. This is a challenging subject, although there is literature exploring the question. To respond, I reflected on my time as Board Chair of an not-for-profit NGO and subsequently the […]
November 7, 2018 at 12:05 pm, by Edward | Comments Off on Doing Place Branding Effectively | Tags: brand marketing,concept statement,marketing,place brand,place branding | Category: Promotion, Strategy
Remember It Is A Process. It Is Going To Take Time. But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need. […]
An Error Doesn’t Become a Mistake Until You Refuse To correct It quote attributed to Orlando Aloysius Battista Photo by Alvaro Reyes on Unsplash For many Brand Managers, this is the time when Management wants to review your Marketing Plan for the upcoming year and make a decision on your brand budget. Writing a Marketing […]
The purpose of government at all levels in the United States is to help citizens achieve their American Dream. The American Dream is the promise of our Nation. Pursuit of the American Dream has been the inspiration for millions of immigrants who believe through hard work you can enjoy both prosperity and social mobility. They […]
To be a winner, you must plan to win, prepare to win and expect to win. Quote attributed to Zig Ziglar Before you jump into a branding exercise with an Agency, there are two documents that form the foundation of an effective banding initiative: 1) Brand Promise Statement and 2) Strategic Target Matrix. These special […]
August 17, 2018 at 3:47 pm, by Edward | Comments Off on Emotions In Advertising | Tags: advertising,community economic development,economic development,emotion in advertising,emotion in decision-making,emotions,local economic development | Category: Promotion
People don’t buy for logical reasons. They buy for emotional reasons. Quote attributed to Zig Ziglar Talk to anyone involved in marketing and the conversation will quickly turn to the important role emotions play in successful communication. Studies actually show emotionally charged events create powerful memories, and leveraged appropriately these memories can motivate people to […]