A little about the SBA Blog
The Strengthening Brand America blog category is to be a forum where economic development professionals and marketing professionals can share their experience with and thoughts on place branding so as a community we have a better appreciation for how to successfully apply the principles for job growth and economic prosperity.
The From the CEO category is to be a forum where I can share thoughts on successful reapplication of private sector product and corporate branding principles in place branding.
Planning Economic Development Events
July 31, 2018 at 10:14 am, by Edward | Comments Off on Planning Economic Development Events | Tags: event planning,management meetings,meeting management,meetings | Category: Promotion
Guidelines to Make Your First Event a Successful One The US events market is booming as events are fast becoming a very important part of everyday business in the USA. Key players within organizations are realizing that business connections can’t always be made from behind a computer and that a successful event is the ideal […]
The Case For Writing
July 20, 2018 at 12:39 pm, by Edward | Comments Off on The Case For Writing | Tags: business writing,communication,how to write in business | Category: Leadership
Either write something worth reading or do something worth writing about. Quote attributed to Benjamin Franklin Photo by Kelly Sikkema on Unsplash One thing I have observed is the increasing reliance on text messages and emails is driving a decline in actually creating well thought through documents. I may be “old school”, but I believe […]
7 Tips to Help You Successfully Answer a Question From Management
June 20, 2018 at 3:55 pm, by Edward | Comments Off on 7 Tips to Help You Successfully Answer a Question From Management | Tags: answering questions,management meetings,presentations,questions | Category: Leadership
Sometimes the questions are complicated and the answers are simple. Have you ever been giving a presentation in a meeting and froze up when Management asked you a penetrating question (or maybe a question you really didn’t understand)? It happens to everyone. But, people who master how to answer questions effectively tend to be the […]
12 Ways To Boost Your Creativity
June 15, 2018 at 4:00 pm, by Edward | Comments Off on 12 Ways To Boost Your Creativity | Tags: creative thinking,creativity,problem solving | Category: Leadership
Creativity is a wild mind and a disciplined eye. Quote attributed to Dorothy Parker Creativity is hard to define and even harder to manage. Often when we think of creativity we think of people like artists, musicians, poets, designers and playwrights. They all seem to have a magic spark that allows them to transform the […]
Missed Opportunity
June 13, 2018 at 12:31 pm, by Edward | Comments Off on Missed Opportunity | Tags: American Dream,community branding,place branding | Category: Place Brand Building
Nothing is more expensive than a missed opportunity Quotation attributed to H. Jackson Brown Jr. Life is full of missed opportunities. I remember in 1980 when Apple sold for $22/share in its initial public offering. If you had invested $1,000 in Apple stock at the time, it would be worth $450,000 today. A lot […]
Community Branding Explained
June 9, 2018 at 11:10 am, by Edward | Comments Off on Community Branding Explained | Tags: brand marketing,branding,marketing,place brand,place branding,sales,Selling | Category: Strategy
Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]
Problem Solving Basic Process
June 7, 2018 at 4:17 pm, by Edward | Comments Off on Problem Solving Basic Process | Tags: Leadership,PDCA,problem solving,problem statement | Category: Strategy
Life is a continuous exercise in creative problem solving. Quote attributed to Michael Gelb Solving problems is the focus of work for many people. You might find yourself solving a problem for your customer/client or your company, helping somebody else solve a problem, or discovering new problems that need to be solved. Problems can be […]
How To Get Results
June 4, 2018 at 3:12 pm, by Edward | Comments Off on How To Get Results | Tags: getting results,productivity,project management | Category: Leadership
Doing Things Is Not The Same As Getting Things Done Quote attributed to Jared Silver The key difference between capability and performance is application. There area lot of capable people, but unless they apply their skills to actually achieve results their performance will be underwhelming. Nothing is more frustrating to an Organization than a highly […]
Ambition – Asset or Liability?
June 2, 2018 at 11:18 am, by Edward | 2 Comments | Tags: ambition,career advancement,career planning,personal branding,training | Category: Leadership
Be so good they can’t ignore you. Quote attributed to Steve Martin Ambition is definitely a two edged sword. When I was a manager, I always looked for ambition in my direct reports. I wanted to see a thirst for knowledge and a desire for increased responsibility. But, I also looked for the ability to […]
How To Create A Kick Ass Print Ad
May 6, 2018 at 2:44 pm, by Edward | Comments Off on How To Create A Kick Ass Print Ad | Tags: advertisement,advertising,brand marketing | Category: Strategy
Creativity without strategy is called art. Creativity with strategy is called advertising. Quotation attributed to Jef I. Richards Typically EDOs include print advertising in their media mix. The goal is to generate attention of and interest in learning more about a location as a place to live or do business. Most of the ads I […]
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Blogroll
- Brandopia
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- Economic Development Leader: Creating the Leading Edge in Economic Development
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