Posts Tagged ‘branding’

Building Brands: What Really Matters

Thursday, September 1st, 2022

Learn how to effectively build brands from a retired P&G branding expert.

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Brand Building During COVID-19

Tuesday, January 19th, 2021

How to think about branding in a pandemic.

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Brand You – Personal Branding

Thursday, November 14th, 2019

Tom Peters book “the brand you 50” is a great read. I often find myself revisiting the book for personal inspiration. The concept of the book is to provide guidance on how to transform from an employee to a brand that people want to engage with. Today, I decided to reread the section on values […]

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Preparation Is Key To Successful Branding

Sunday, September 23rd, 2018

To be a winner, you must plan to win, prepare to win and expect to win. Quote attributed to Zig Ziglar Before you jump into a branding exercise with an Agency, there are two documents that form the foundation of an effective banding initiative: 1) Brand Promise Statement and 2) Strategic Target Matrix. These special […]

Community Branding Explained

Saturday, June 9th, 2018

Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]

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4 Principles For Online Marketing

Sunday, April 15th, 2018

Online marketing can be very confusing.  In part, because cause and effect impact measures are challenging to find (with the noted exception of online sales).  But, there are four principles you can use to help guide your decisions in the online communication space.

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Campaign Deployment Advice

Wednesday, April 11th, 2018

Creative without strategy is called art.  Creative with strategy is called advertising. attributed to: Jef I. Richards In my experience, campaign deployment can be exciting or overwhelming depending on how you approach the task. Key Watch Outs Cost/Timing Consistency Rework Quick versus Right Let me take each of these watch outs individually. Cost/Timing This watch […]

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What is branding?

Thursday, November 30th, 2017

Branding is what people say abut you when you are not in the room. Quote attributed to Jeff Bezos, CEO & Founder Amazon “What is branding?” is a question I get from clients all the time.  The literature doesn’t really offer a practical answer.  In the quote by Jeff Bezos, he provides guidance on figuring […]

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How To Lead A values-Based Life

Wednesday, November 30th, 2016

When your values are clear to you, making decisions becomes easier. Quote attributed to Roy E. Disney Have you ever been confused on which decision to take when faced with a complicated issue?  We all face situations that challenge our ethics.  We want to do the right thing, but it isn’t always clear what the […]

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2016 Political Insights

Wednesday, October 26th, 2016

Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly, and applying wrong remedies. Quote attributed to: Groucho Marx   This month (October 2016) Xavier University asked a series of extra questions on the ADCI survey about the current political atmosphere. The extra questions covered political leaning, where respondents get their news and […]

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