Wednesday, June 13th, 2018
Nothing is more expensive than a missed opportunity Quotation attributed to H. Jackson Brown Jr. Life is full of missed opportunities. I remember in 1980 when Apple sold for $22/share in its initial public offering. If you had invested $1,000 in Apple stock at the time, it would be worth $450,000 today. A lot […]
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Category Place Brand Building | Tags: Tags: American Dream, community branding, place branding,
Monday, June 18th, 2012
Strengthening Brand America – Discussion on how to deliver effective presentations.
Category Leadership | Tags: Tags: branding, community branding, economic development, Leadership, place branding, presentation, promotion, strategy. communication,
Sunday, May 13th, 2012
One of the challenges in branding is making certain your core promise is consistently communicated across your various target audiences. The downside of having your message go off strategy is that it gets diluted and contributes to the background noise rather than helping build your brand equity. But, if your target audiences have unique needs, […]
Category Place Brand Building, Promotion | Tags: Tags: advertising, branding, community branding, economic development, place branding, promotion,
Monday, April 9th, 2012
It is rare that I find a presentation that positively impresses me. Even rarer if I agree with most of the content. I want to share a series of presentations on branding I think are worth the time to look at. Idris Mootee, CEO of Idea Couture, authored the presentations four years ago. I recently […]
Category Place Brand Building, Strategy | Tags: Tags: branding, community branding, place branding,
Tuesday, January 31st, 2012
Every once in awhile, I jump on Google and try to catch up with the most current perspective on various topics I am tracking. Social media use in economic development is one of those topics. You can read my past posts on this subject by clicking HERE. This post provides you a number of select […]
Category Social Media | Tags: Tags: branding, community branding, importance of branding, marketing, place branding, Social Media,
Monday, January 23rd, 2012
People Do Not Realize The Importance Of Decisions Until They Make The Wrong One. One of the more important models I have been exposed to is the concept of proactively applying principles to guide decision-making, particularly your most important decisions. From an execution perspective, it is often not as easy as it sounds. But the […]
Category Leadership | Tags: Tags: branding, community branding, economic development, Leadership, marketing, nation branding, place branding, strategy,
Tuesday, January 17th, 2012
A leader’s job is to look into the future and to see the place not as it is … but as it can become. Gap Analysis is an assessment tool to help a place (community, region, state) compare its current economic success with its future potential. The summary document prepared for a Gap Analysis also […]
Category Strategy | Tags: Tags: branding, community branding, economic development, nation branding, place branding, startegy,
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