Posts Tagged ‘community branding’

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Missed Opportunity

Wednesday, June 13th, 2018

Nothing is more expensive than a missed opportunity Quotation attributed to H. Jackson Brown Jr.   Life is full of missed opportunities.  I remember in 1980 when Apple sold for $22/share in its initial public offering.  If you had invested $1,000 in Apple stock at the time, it would be worth $450,000 today.  A lot […]

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Making The Case

Monday, June 18th, 2012

Strengthening Brand America – Discussion on how to deliver effective presentations.

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Keeping Your Message Straight

Sunday, May 13th, 2012

One of the challenges in branding is making certain your core promise is consistently communicated across your various target audiences. The downside of having your message go off strategy is that it gets diluted and contributes to the background noise rather than helping build your brand equity. But, if your target audiences have unique needs, […]

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Branding Master Class

Monday, April 9th, 2012

It is rare that I find a presentation that positively impresses me. Even rarer if I agree with most of the content. I want to share a series of presentations on branding I think are worth the time to look at. Idris Mootee, CEO of Idea Couture, authored the presentations four years ago. I recently […]

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What’s The Latest On Social Media?

Tuesday, January 31st, 2012

Every once in awhile, I jump on Google and try to catch up with the most current perspective on various topics I am tracking. Social media use in economic development is one of those topics. You can read my past posts on this subject by clicking HERE. This post provides you a number of select […]

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Principle Based Decision-Making

Monday, January 23rd, 2012

People Do Not Realize The Importance Of Decisions Until They Make The Wrong One. One of the more important models I have been exposed to is the concept of proactively applying principles to guide decision-making, particularly your most important decisions. From an execution perspective, it is often not as easy as it sounds. But the […]

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Gap Analysis

Tuesday, January 17th, 2012

A leader’s job is to look into the future and to see the place not as it is … but as it can become. Gap Analysis is an assessment tool to help a place (community, region, state) compare its current economic success with its future potential. The summary document prepared for a Gap Analysis also […]

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