Successfully Managing The Place Branding Exercise
Sunday, February 26th, 2012
Defining your community’s relevant, competitive and authentic brand promise is hard work. It is a combination of science and art. You have to have a solid process, you have to do the research, and it is a huge help to have a third-party interpret the data without a preexisting bias. Too often, communities decide to […]
Category Place Brand Building, Strategy | Tags: Tags: branding, Community, marketing, place branding,
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