What Is Brand Equity?
Thursday, October 10th, 2019
A Quick Primer BOOK DEFINITION: BRAND EQUITY IS A SET OF ASSETS AND LIABILITIES LINKED TO A BRAND, INCLUDING IT’S NAME AND SYMBOL, THAT ADD OR SUBTRACT FROM THE VALUE PROVIDED BY A PRODUCT OR SERVICE TO A FIRM AND/OR THAT FIRM’S CUSTOMERS. THE BURGHARD GROUP DEFINITION: MEANINGFUL POINTS OF PARITY AND DIFFERENCE (+/-) THAT […]
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Category FDI | Tags: Tags: brand, brand marketing, equity, marketing branding,
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