Posts Tagged ‘ethics’
Thursday, November 1st, 2012
I had the opportunity to speak at the Business Facilities LiveXchange conference this week. For those of you unfamiliar with the program, LiveXchange is a novel annual business to business event that connects senior level corporate executives actively searching for new locations for their relocation. expansion, or consolidation projects with leading economic development professionals from […]
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Category Place Brand Building | Tags: Tags: Brand America, branding definition, branding strategies, Business Facilities, CBI, Counry Brand Index, economic development, ethics, ethics in advertising, focus groups, IEDC, importance of branding, LiveXchange, market research, marketing branding, Nation Brand Index, NBI, personal branding, place branding,
Tuesday, October 30th, 2012
This is a guest blog post from Peter Davis, CEO of Pete Davis Media. Pete has made it his career to understand the hidden drivers of how people make choices. Pete has a great perspective on branding. “Those who succeed actually seek out what the market wants to buy and they build it. Those who […]
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Category Place Brand Building | Tags: Tags: Brand America, branding definition, branding strategies, economic development, ethics, ethics in advertising, focus groups, IEDC, importance of branding, market research, marketing branding, personal branding, place branding,
Saturday, October 27th, 2012
Recently, two annual survey reports were published that try and answer the question of how competitive Brand America is relative to other nations. Unfortunately, the reports provide polar opposite results making the question extremely difficult to answer. Brand America is Just Fine The 2012 Anholt-GfK Roper Nation Brands Index annual report rates the United States as […]
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Category FDI, Image, Measures | Tags: Tags: Brand America, branding definition, branding strategies, CBI, Counry Brand Index, economic development, ethics, ethics in advertising, focus groups, IEDC, importance of branding, market research, marketing branding, Nation Brand Index, NBI, personal branding, place branding,
Wednesday, October 24th, 2012
One set of data I frequently reference is Development Counsellor’s International Winning Strategies research. It is the basis for my claim that “76% of the time your community’s image determines if you are on or off the short list of locations for due diligence”. Here is the study chart that looks at when an economic […]
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Category Place Brand Building, Strategy | Tags: Tags: Brand America, branding definition, branding strategies, economic development, ethics, ethics in advertising, focus groups, IEDC, importance of branding, market research, marketing branding, personal branding, place branding,
Monday, October 22nd, 2012
One of the topics I have a lot of passion for is ensuring a high standard of ethical behavior in business. In 2009, I became worried about the direction of economic development advertising and promotion with the launch of the Nevada Development Authority’s campaign to lure business from Southern California. If you have forgotten the […]
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Category Leadership, Promotion | Tags: Tags: Brand America, branding definition, branding strategies, economic development, ethics, ethics in advertising, focus groups, IEDC, importance of branding, market research, marketing branding, personal branding, place branding,
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