Features Versus Benefits
Thursday, April 26th, 2012
One area many marketers struggle with is translating features into benefits. I recently gave a talk to a group at Shawnee State University in Portsmouth, Ohio and the organizers requested I include some comments on this topic in my presentation. “Features Tell and Benefits Sell.” I learned this easy to remember phrase early in my […]
Category Promotion | Tags: Tags: advertising, benefits, features, promotion,
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