Posts Tagged ‘focus groups’
Sunday, February 3rd, 2013
You only have one opportunity to create a first impression. Your brand logo is its calling card. Often, the logo is the first introduction a person has to your brand. It is the rough equivalent of a business card. When I think of both logos and taglines, I think of them as a short hand […]
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Category Place Brand Building, Promotion | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, logo design, market research, marketing branding, persona, personal branding, place branding, strategic plan, tagline,
Tuesday, January 29th, 2013
What Matters Most In Site Selection? If you read the reports from trade journals you are typically le to believe that the site selection decision is highly objective and fact-based. For example, AreaDevelopment magazine runs an annual survey among corporate executives to rank the factors of greatest importance in site selection. The 26th Annual Survey […]
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Category Place Brand Building, Promotion, Strategy | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Tuesday, January 8th, 2013
Given a choice between an incentive package or the ability to enable their employees to better achieve the American Dream, which would business executives choose? Hopefully it is a provocative question. Many communities feel the only way they can compete for company attraction and protect against company “poaching” is to rely on competitive incentive […]
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Category Incentives, Place Brand Building, Strategy | Tags: Tags: ADCI, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Sunday, January 6th, 2013
Do Business Executives See A Benefit To Locating A Company In An Area With A High American Dream Composite Index? The Burghard Group recently ran a survey among CEOs to better understand the role the American Dream Index could play in site selection. The survey had 82 respondents, 44% were CEOs, 54% were senior managers […]
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Category Place Brand Building, Promotion, Strategy | Tags: Tags: ADCI, American Dream, American Dream Composite Index, Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Thursday, January 3rd, 2013
Everybody publishes a “look back at 2012” type article at the start of a new year. At the risk of being cliché, I thought I would follow the herd and share the top 10 most read blog posts of 2012. If you haven’t read them, I hope you will. These are the posts that […]
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Category Place Brand Building, Promotion | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Tuesday, January 1st, 2013
Malcom Allan, Managing Director of Place Matters, recently shared a white paper with me entitled “Experience Masterplanning”. Malcom presented the paper at the 2012 Destination Branding and Marketing Conference. The paper highlight’s Malcom’s thinking on the need for place and destination marketers to recognize the need for creating a robust strategic plan and deployment […]
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Category Place Brand Building | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Wednesday, December 19th, 2012
Investing For Growth Instead of Spending to Cover Costs One of my passions is to help small communities think through how to create strategic plans that can ensure sustainable economic growth and prosperity. It is on of the reasons I authored the eBook entitled “Avoiding The Boom:Bust Cycle” for communities impacted by the shale energy […]
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Category Shale Gas, Strategy | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Monday, December 17th, 2012
How Effective Is Your State At Branding? In my last post, I talked about the 2012 Bloom Consulting Country Brand Ranking Report. This post, we turn our attention to the competition between states. Bloom Consulting has recently introduced its inaugural US State Brand Ranking Report. This Report ranks states on the basis of branding performance. The […]
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Category Image, Place Brand Building | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Sunday, December 16th, 2012
How Important Is Being Visible Online? The 2012 Bloom Consulting Country Brand Ranking Report is now available (click image). This year, Bloom Consulting has added a new feature in their algorithm that evaluates how well positioned countries are in the biggest search engines. I think this is an interesting and important development. It […]
5 Comments
Category FDI, Image | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan,
Tuesday, December 11th, 2012
What role does union activity actually play in the site selection decision? Area Development published an article in the November 2012 issue entitled “Right-to-Work/Low-Union-Profile States: Making or Breaking a Deal” that suggested the following: “Low-Union and RTW status are important site selection factors for manufacturing companies in particular because the labor-management climate varies substantially from location […]
2 Comments
Category FDI, Image | Tags: Tags: Brand America, branding definition, branding strategies, economic development, emotion in decision-making, focus groups, IEDC, importance of branding, intuition, market research, marketing branding, persona, personal branding, place branding, strategic plan, unionization,
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