Posts Tagged ‘focus groups’

Research On Emotion In Site Selection

Monday, December 10th, 2012

One of the biggest misconceptions is that emotion plays no role in the site selection decision. I have written on this subject previously. To Win More Deals Start With Answering The Question “Why?” Intuition The Emotion We Often Forget Features Versus Benefits What Role Does Emotion Play In The Capital Investment Decision? My experience and […]

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Branding On A Limited Budget

Sunday, December 9th, 2012

How can I make a limited budget work? Reach and frequency of messaging is key to successful communication. You need to reach the right number of people often enough with your message in order to generate sufficient leads to deliver your job growth forecast. Reach Of course, in most cases to achieve your objective you […]

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Global News On Place Branding

Monday, December 3rd, 2012

New Service Designed For You I have created an electronic newspaper that provides news from around the world on effective place branding.  This is an excellent way to keep up with what is happening and to learn how other economic development professionals are using branding to make their communities more competitive for capital investment. The […]

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Creating Your Community’s Strategic Growth Plan

Sunday, December 2nd, 2012

How much risk is in your community’s economic development plan? It’s that time of year when attention turns to creating a strategic plan for your community. The exercise is always challenging because forecasting job growth in an unsteady economy is like scrying with a crystal ball.  Many times it takes a leap of faith. And, […]

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2012 Global Greenfield Investment Trends

Thursday, November 29th, 2012

This is a great report and worth your time to read. You can also see state level data through 2010 by visiting this link – https://strengtheningbrandamerica.com/tools/database/ fDi Report 2012 An essential report containing high value data, analysis and strategic insight for individuals involved in crossborder investment.The past few years have been tumultuous for the world economy […]

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Personas As A Tool For Effective Communication

Monday, November 19th, 2012

  Understanding the CEO and key influencer groups you are working on convincing that your community should be on their short list of consideration for business expansion is key to success.  One technique to better understand your WHO target is to create a written persona that describes them. What is a Persona? A persona is […]

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How To Write An Elevator Pitch

Monday, November 19th, 2012

I recently read a great post on how to create an effective elevator pitch. After I read it, I thought how important it is for every community to be able to articulate its core brand promise in the form of an elevator pitch. This would be an interesting way to assess if everybody involved in […]

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Intuition – The Emotion We Often Forget

Monday, November 12th, 2012

In my on-going research on the role of emotion in economic development, I keep finding blog posts that referenced a studied entitled “Proving The Value of Emotion in B2B Marketing Communications” completed by Upshot an integrated marketing agency located in Chicago.  Here is an excerpt from the study summary that establishes the research hypothesis – “Why are […]

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To Win More Deals Start With Answering The Question “Why?”

Tuesday, November 6th, 2012

As promised, here is some additional learning on the role of emotion in decision-making. My last post on this subject shared what I learned about the science behind emotion in decision-making. This post focuses on how economic development professionals might use emotion to ensure full consideration for their community as a location option for capital investment. […]

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What Role Does Emotion Play In The Capital Investment Decision?

Monday, November 5th, 2012

I have started authoring a new e-Book to share some market research data on the drivers of capital investment decisions. As part of the background for the eBook, I researched the role of emotion in business decision-making. This is an area most economic development professionals associate with B2C efforts not B2B. The prevailing belief is […]

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