Wednesday, November 30th, 2016
When your values are clear to you, making decisions becomes easier. Quote attributed to Roy E. Disney Have you ever been confused on which decision to take when faced with a complicated issue? We all face situations that challenge our ethics. We want to do the right thing, but it isn’t always clear what the […]
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Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Wednesday, October 26th, 2016
Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly, and applying wrong remedies. Quote attributed to: Groucho Marx This month (October 2016) Xavier University asked a series of extra questions on the ADCI survey about the current political atmosphere. The extra questions covered political leaning, where respondents get their news and […]
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Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Tuesday, October 4th, 2016
BRAND AMERICA INTERVIEW – Malcolm Allan Place branding is often a misunderstood strategy. Many community leaders want to initiate place branding, but end up disappointed when the exercise results in little more than a revised logo and tag line. In my opinion without a sound understanding of what place branding is, the exercise is doomed from […]
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Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Tuesday, September 27th, 2016
Guest Blog Post authored by Allan Hooper This title sounds like a community’s version of a get rich infomercial. However, stay with this for a couple of paragraphs and see if it just might make sense. In the 1970’s and 80’s Morris Massey, a management guru, popularized the idea of motivating people by better understanding […]
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Category FDI | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Monday, September 5th, 2016
It is more important to grow your income than cut your expenses. It is more important to grow your spirit than cut your dreams. Quote attributed to: Robert Kiyosaki An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) study is “a unique and robust measure of American […]
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Monday, August 29th, 2016
Unless we make education a priority, an entire generation of Americans could miss out on the American Dream. Quote attributed to: Blanche Lincoln An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) study is “a unique and robust measure of American sentiment”. The study is conducted monthly […]
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Wednesday, August 24th, 2016
If I were asked to name the chief benefit of the house, I should say: the house shelters daydreaming, the house protects the dreamer, the house allows one to dream in peace.” Quote attributed to: Gaston Bachelard An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) […]
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Thursday, August 18th, 2016
Clarity Trumps Persuasion Quote attributed to: Flint Mcglaughlin I read an article that claimed the average person consumes about 74 gigabytes (9 DVDs worth) of data each and every day. We live in a world where information overload has become a major challenge. In order to cope, our brains create attenuation filters that allow processing of […]
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Category Promotion | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Monday, August 8th, 2016
Never marry the one you can live with, marry the one you can’t live without. An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) study is “a unique and robust measure of American sentiment”. The study is conducted monthly by Xavier University. It looks at […]
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Saturday, August 6th, 2016
Do not confuse having a career with having a life. Quote attributed to Hillary Rodham Clinton An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) study is “a unique and robust measure of American sentiment”. The study is conducted monthly by Xavier University. It looks at […]
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Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
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