Brand Building During COVID-19
Tuesday, January 19th, 2021
How to think about branding in a pandemic.
Tuesday, January 19th, 2021
How to think about branding in a pandemic.
Friday, May 8th, 2020
As the Nation begins to reopen for business, many Organizations are discovering business as usual is simply not an option. The threat of a COVID-19 epidemic restart is very real and the safety of both employees and customers is on the mind of every CEO/Owner. In addition, there are a number of new local, state and federal […]
Comments Off on Leadership In A Post COVID-19 Period
Category FDI | Tags: Tags: change management, COVID-19, crisis, Leadership, reopening business,
Friday, May 3rd, 2019
During your career there is a good chance you will be asked to make more than one challenging decision. A decision where there is no obvious right or wrong, and the consequences of taking action are anything but trivial. Let’s face it, leadership is tough; and many decisions require trade-offs. Important decisions are often made even tougher […]
Comments Off on How To Successfully Make Tough Decisions
Category FDI | Tags: Tags: decision making, Leadership,
Thursday, June 7th, 2018
Life is a continuous exercise in creative problem solving. Quote attributed to Michael Gelb Solving problems is the focus of work for many people. You might find yourself solving a problem for your customer/client or your company, helping somebody else solve a problem, or discovering new problems that need to be solved. Problems can be […]
Comments Off on Problem Solving Basic Process
Category Strategy | Tags: Tags: Leadership, PDCA, problem solving, problem statement,
Wednesday, November 30th, 2016
When your values are clear to you, making decisions becomes easier. Quote attributed to Roy E. Disney Have you ever been confused on which decision to take when faced with a complicated issue? We all face situations that challenge our ethics. We want to do the right thing, but it isn’t always clear what the […]
Comments Off on How To Lead A values-Based Life
Category Leadership | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Wednesday, October 26th, 2016
Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly, and applying wrong remedies. Quote attributed to: Groucho Marx This month (October 2016) Xavier University asked a series of extra questions on the ADCI survey about the current political atmosphere. The extra questions covered political leaning, where respondents get their news and […]
Comments Off on 2016 Political Insights
Category Image | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Tuesday, October 4th, 2016
BRAND AMERICA INTERVIEW – Malcolm Allan Place branding is often a misunderstood strategy. Many community leaders want to initiate place branding, but end up disappointed when the exercise results in little more than a revised logo and tag line. In my opinion without a sound understanding of what place branding is, the exercise is doomed from […]
Category Place Brand Building | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Tuesday, September 27th, 2016
Guest Blog Post authored by Allan Hooper This title sounds like a community’s version of a get rich infomercial. However, stay with this for a couple of paragraphs and see if it just might make sense. In the 1970’s and 80’s Morris Massey, a management guru, popularized the idea of motivating people by better understanding […]
Comments Off on Add 100’s to Your Town’s Population in 90 Days or Less
Category FDI | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Monday, September 5th, 2016
It is more important to grow your income than cut your expenses. It is more important to grow your spirit than cut your dreams. Quote attributed to: Robert Kiyosaki An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) study is “a unique and robust measure of American […]
Comments Off on Income Level Differences In Achieving the American Dream
Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,
Monday, August 29th, 2016
Unless we make education a priority, an entire generation of Americans could miss out on the American Dream. Quote attributed to: Blanche Lincoln An Analysis of American Dream Composite Index Data (calendar 2013 – 2015) The American Dream Composite Index (ADCI) study is “a unique and robust measure of American sentiment”. The study is conducted monthly […]
Category Measures | Tags: Tags: #BrandAmerica, #CityBranding, #NationBranding, 40 Under 40, ADCI, advertisement, advertising, American Dream, American Dream Composite Index, an american dream, bloom consulting, brand, Brand America, brand identity, brand management, brand marketing, brand personality, brand strategy, branding, branding a city, branding definition, branding strategies, city brand, city brands, community economic development, conflict management, consumption, crowd sourcing, DCI, Detroit, develop a brand, economic development, economic development definition, economics of development, emotion in decision-making, Facebook, Forbes, fuel price, how to manage conflict, how to resolve conflict, how to use social media, IEDC, importance of branding, intuition, Jose Torres, lead conversion, lead management, Leadership, leading up, local economic development, location analysis, location consultants, logo & branding, marcellus, market research, marketing branding, nation brand, nation brand report, nation branding, personal branding, self branding, Social Media,