Thursday, September 1st, 2022
Learn how to effectively build brands from a retired P&G branding expert.
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Category Strategy | Tags: Tags: brand identity, branding, branding definition, branding strategies, marketing,
Tuesday, January 19th, 2021
How to think about branding in a pandemic.
Wednesday, November 7th, 2018
Remember It Is A Process. It Is Going To Take Time. But You Will Make It As Long As You Do Not Give Up. Photo by Daria Nepriakhina on Unsplash Developing Effective Concept Statements To Guide Communication Strategy A Concept captures a promise that resolves an unmet need or creates desire for an unrecognized need. […]
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Category Promotion, Strategy | Tags: Tags: brand marketing, concept statement, marketing, place brand, place branding,
Thursday, November 1st, 2018
An Error Doesn’t Become a Mistake Until You Refuse To correct It quote attributed to Orlando Aloysius Battista Photo by Alvaro Reyes on Unsplash For many Brand Managers, this is the time when Management wants to review your Marketing Plan for the upcoming year and make a decision on your brand budget. Writing a Marketing […]
Category Strategy | Tags: Tags: brand plan, marketing, marketing plan,
Saturday, June 9th, 2018
Often, half the challenge of master a subject is to have a common understanding of the lexicon. In economic development, there appears to be a significant degree of confusion around and misrepresentation of what a brand is and what branding entails. For the purposes of this book, the following definitions apply. Brand A brand is […]
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Category Strategy | Tags: Tags: brand marketing, branding, marketing, place brand, place branding, sales, Selling,
Wednesday, April 11th, 2018
Creative without strategy is called art. Creative with strategy is called advertising. attributed to: Jef I. Richards In my experience, campaign deployment can be exciting or overwhelming depending on how you approach the task. Key Watch Outs Cost/Timing Consistency Rework Quick versus Right Let me take each of these watch outs individually. Cost/Timing This watch […]
Thursday, June 7th, 2012
Strengthening Brand America – Discussion of China as a business location.
Category FDI | Tags: Tags: Brand America, branding, China, economic development, marketing,
Monday, April 30th, 2012
When I started exploring place branding, it quickly became evident that the concepts of selling, marketing and branding were often confused and used interchangeably. As a consequence, many communities experienced failed attempts at “branding” when the better solution may have been to focus on developing a more effective selling effort. When I was working at […]
Category Place Brand Building | Tags: Tags: brand, branding, economic development, marketing, sales,
Sunday, February 26th, 2012
Defining your community’s relevant, competitive and authentic brand promise is hard work. It is a combination of science and art. You have to have a solid process, you have to do the research, and it is a huge help to have a third-party interpret the data without a preexisting bias. Too often, communities decide to […]
Category Place Brand Building, Strategy | Tags: Tags: branding, Community, marketing, place branding,
Tuesday, January 31st, 2012
Every once in awhile, I jump on Google and try to catch up with the most current perspective on various topics I am tracking. Social media use in economic development is one of those topics. You can read my past posts on this subject by clicking HERE. This post provides you a number of select […]
Category Social Media | Tags: Tags: branding, community branding, importance of branding, marketing, place branding, Social Media,
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