Posts Tagged ‘marketing’

Principle Based Decision-Making

Monday, January 23rd, 2012

People Do Not Realize The Importance Of Decisions Until They Make The Wrong One. One of the more important models I have been exposed to is the concept of proactively applying principles to guide decision-making, particularly your most important decisions. From an execution perspective, it is often not as easy as it sounds. But the […]

What do you think of this post?
  • Awesome (5)
  • Interesting (2)
  • Useful (3)
  • Boring (3)
  • Sucks (3)

Key Steps To Developing A Successful Place Brand

Sunday, January 15th, 2012

This article was originally published by Biz Voice in 2007 as an article in their Expert Series. I thought it might be worth reprising and updating the article to reflect what I have learned in the four years following. Surprisingly, the tenets are pretty timeless and just as true today as when I originally authored them. […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (1)
  • Boring (0)
  • Sucks (0)

Johari Window

Monday, January 2nd, 2012

The Johari Window is a model created by Joeseph Luft and Harry Ingham in 1955. The model has been used to help people become more self-aware. I was first exposed to the Johari Window in a Meyers-Briggs Type Indicator training session. The model is a four-paned “window” that divides personal awareness into four different quadrants: […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Who Is Your Target Audience?

Monday, November 14th, 2011

  Typically this question gets a quick knee-jerk response. “We focus on talking to CEOs”, is generally the prevailing answer. But, is that the best answer to the question? I thought it would be helpful to expand on a previous post and share some insights into the CEO target audience for you to consider as you […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Creating Your Marketing Plan

Tuesday, November 8th, 2011

It is that time of year again. It is the time when your marketing and communication plans are due. Typically, you list a set of tried and true tactics, assign a cost estimate, and maybe add a little social media for good measure. But, have you ever thought strategically about the underlying structure of your […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

5 Comments

Category Promotion, Strategy | Tags: Tags: , ,

What’s in a Name?

Thursday, October 27th, 2011

I want to make a serious point or two; but, then I also want to step out of character and have a little fun with this post. Serious Point #1 Naming a brand is one of the more difficult and important challenges for both products and corporations. It is one of the first things a […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Harness The Voice of Your Community

Monday, October 24th, 2011

In past posts, I have challenged the choice of using social media as a communication channel to promote your community to capital investment decision makers. The basic principle underlying that challenge is the need to preferentially invest your limited communication budget in channels where your target audience is active and is seeking the type of […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

12 Things I Believe

Friday, October 21st, 2011

I  had the opportunity to talk with a class of students at Shawnee State University in Portsmouth, Ohio about the principles of branding your community.  I always get energized when I get to chat with highly talented people who have a genuine passion for making a difference in their community.  These are the leaders of […]

What do you think of this post?
  • Awesome (3)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

Defining Your WHO Target

Monday, October 17th, 2011

The First Step in the Four Step Process for building a brand is to identify the strategic target audience that will be the most productive to pursue for sustainable capital investment and resultant job growth. The cost of capital attraction continues to rise while most economic development organization’s budgets fall. This places extra pressure on […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)

SELECTUSA – Sizzle or Steak?

Sunday, October 16th, 2011

I have been keeping tabs on the SELECTUSA Program since it was created by Executive Order in June 2011. One reason is because my friend Aaron Brickman is the Deputy Executive Director. Aaron is somebody I believe really “gets it” and I am excited to see the Invest in America Program he led so well […]

What do you think of this post?
  • Awesome (0)
  • Interesting (0)
  • Useful (0)
  • Boring (0)
  • Sucks (0)
SBA Blog